Least offensive programming
Least offensive programming [1] (sometimes abbreviated as LOP) was a strategy employed mainly by major US television networks, approximately from the 1940s to late 1970s, where viewer numbers were thought to be sustained by television programming that offended the fewest viewers. [2] The result was an often mass-produced, bland output of popular culture focused on leisure, targeting the American middle class.[3] The theory was popularized by former NBC programmer Paul L. Klein. [4]
Examples of LOP guidelines
- Fairly positive images of a show
- Can deal with serious issues but still needs to be upbeat
- Likeable characters
- Lack of controversy
- Remember the dynamics of TV today
List of shows as LOP
- NCIS: New Orleans [6]
- Madam Secretary [7]
- Scorpion [8]
- Grace Under Fire [9]
- Just Shoot Me [10]
- Murphy Brown [11]
- Roseanne [12]
Notes
- Quality TV: Contemporary American Television and Beyond-Janet McCabe-Google Books
- Joss Whedon Versus the Corporation: Big Business Critiqued in the Films and Television Programs-Erin Giannini-Google Books
- Nelson, Robin (2006). "Chapter 5. Case Study: Modernism and Postmodernism in Television Drama". In Creeber, Glen (ed.). Tele-Visions. An Introduction to Studying Television. British Film Institute. p. 89. ISBN 1-84457-086-X.
- Paul L. Klein-Variety
- Television Programming-Washington.edu
- NCIS: New Orleans and 3 Other New CBS Dramas Renewed-Collider
- NCIS: New Orleans and 3 Other New CBS Dramas Renewed-Collider
- NCIS: New Orleans and 3 Other New CBS Dramas Renewed-Collider
- Television Programming-Washington.edu
- Television Programming-Washington.edu
- Television Programming-Washington.edu
- Television Programming-Washington.edu
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