Laura Lee (YouTuber)

Laura Ann Lee (born September 1, 1988) is an American make-up artist, YouTuber, and blogger. Having begun her career with posting beauty tips on social media, she has also released a line of branded makeup.

For other people named Laura Lee, see Laura Lee (disambiguation).
Laura Lee
Personal information
BornLaura Ann Lee[1]
(1988-09-01) September 1, 1988
Alabama, United States[2]
ResidenceLos Angeles, California,
United States
Occupation
Websitelauraleelosangeles.com
YouTube information
Channel
Years active2013–present[2]
Subscribers4.4 million+[2]
Total views630 million+[2]
Associated acts
100,000 subscribers 2015[2]
1,000,000 subscribers 2016[2]
Updated February 18, 2020

Career

Lee first began posting images of her make-up looks on Instagram.[1] She began her YouTube channel in 2013, posting make-up tutorials, hacks, and product reviews.[2] She was named StarCentral Magazine's "Beauty Guru of the Month" in October 2014.[1]

She collaborated with make-up brand Too Faced in 2016.[3] She also collaborated on an eye shadow palette with Violet Voss in June 2016.[3][4] In April 2017, she helped create her own lipstick shade with MAC Cosmetics.[5] Later that year, she collaborated with Benefit Cosmetics on their Benefit Island Collection, representing the Precisely Brow Pencil.[6]

In September 2017, she appeared on Today to promote her future make-up brand, Laura Lee Los Angeles.[7] In October 2017, she released her first eye shadow palette, "Cat's Pajamas", from her brand. Further in April 2018, she released her second eye shadow palette, "Nudie Patootie" along with three liquid lipsticks and an eyeliner.[8]

In August 2018, tweets dating from 2012 were found in which she made racist comments that Lee herself described as "vile and disgusting". After releasing a video that did not address the situation, she posted a four-minute apology video, which was criticized for being insincere and Lee's apparent "fake crying".[9] Lee also chose to monetise her apology by playing advertisements at the beginning of the video. Many of her fans criticized her for her tweets and the apology, and in a one-week span she lost over 300,000 subscribers.[9] Businesses and sponsorships decided to sever ties with Lee as a result of her racist comments, including Ulta Beauty, Diff Eyewear, and Boxycharm.[10] In 2019, Lee posted a video explaining the situation, as well as apologizing for the fake video.[11] Lee then began to gain back her subscribers.

Personal life

Lee was born in Alabama.[1] She went to Evangel Christian Academy for high school. She has two siblings, an older brother and sister.[1] Prior to beginning her YouTube channel, Lee worked as a medical assistant for a dermatologist in Alabama.[3][7] She has also worked as a preschool teacher.[1] Lee currently resides in Los Angeles with her husband.[1][3]

References
  1. "Meet StarCentral Magazine's Beauty Guru Of The Month For October 2014: Laura Lee". StarCentral Magazine. September 29, 2014. Retrieved October 29, 2017.
  2. "Laura Lee: About". YouTube. Retrieved August 29, 2018.
  3. Morin, Alyssa (December 19, 2016). "Beauty vlogger Laura Lee talks about failed makeup trends, what makes her feel confident, and how being an influencer is a 24/7 job". Yahoo News. Retrieved October 29, 2017.
  4. Yi, Nicole (June 4, 2016). "Cue Freakout: Laura Lee Is Releasing an Eye Shadow Palette". POP Sugar. Retrieved November 2, 2017.
  5. Coley, Sam (April 14, 2017). "Beauty Influencer Laura Lee Talks Summer 2017 Beauty Trends and MAC Cosmetics". Parade. Retrieved November 1, 2017.
  6. Frey, Kaitlyn (August 20, 2017). "The beauty industry's biggest brands are tapping YouTube's expert influencers to help create their latest makeup launches". People. Retrieved November 1, 2017.
  7. "Watch YouTube makeup expert Laura Lee do a 3-minute makeover". Today. September 13, 2017. Retrieved October 29, 2017.
  8. Narasaki, Rosie. "Beauty Blogger Laura Lee Just Released Her First Eye Shadow Palette". Total Beauty. Retrieved November 1, 2017.
  9. Sung, Morgan. "The art of the YouTube apology video". Mashable. Retrieved August 24, 2018.
  10. Williams, Janice (August 23, 2018). "Laura Lee's racist tweet causes beauty brand to drop YouTube blogger's sponsorships". Newsweek. Retrieved August 24, 2018.
  11. Lets Chat: 9-25-18, retrieved November 8, 2019
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