Kodiak Cakes

Kodiak Cakes is a brand of pancake and waffle mix. The brand, which began as a small family operation, is based in Park City, Utah. The brand has expanded to sell individual oatmeal, brownie mixes, and fruit syrups.[1]

Kodiak Cakes
Product typePancake mix, breakfast foods
CountryUnited States
Introduced1982 (1982)
Websitekodiakcakes.com

History

The pancake brand was founded in 1982 as a small family brand. In the 1990s the two brothers from the same family incorporated their family's business, but met with limited financial success.[2][3] In 2014 the brand was featured on an episode of the American television show Shark Tank, though the company declined to make a deal with the show's hosts. Despite this, the company's sales increased, leading the brand being cited as an example of a company that benefited from not reaching an agreement with the popular show.[4][2][5][6][7]

References
  1. "Kodiak Cakes | Nourishment For Today's Frontier™". Kodiak Cakes, LLC. Retrieved 2019-07-25.
  2. Bronner, Stephen J. (2018-05-07). "This Entrepreneur Almost Quit Multiple Times, But After Appearing on 'Shark Tank' He Now Has a $100 Million Business". Entrepreneur. Retrieved 2018-05-20.
  3. "Kodiak Cakes, LLC: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2018-05-20.
  4. "This Startup Didn't Get a Deal on 'Shark Tank,' and That Helped Save It From Bankruptcy". Inc.com. 2018-04-03. Retrieved 2018-05-20.
  5. "Protein-Packed Waffles and Pancakes are the Perfect Way to Start the Day". The Manual. 2018-04-05. Retrieved 2018-05-21.
  6. "Shark Tank: The 15 Worst Pitches The Sharks Passed On (And The 10 Best)". ScreenRant. 2019-04-22. Retrieved 2019-05-27.
  7. Atamian, James (2019-07-01). "Why Kodiak Cakes Rejected the Sharks -- and Was Better for It". Inc.com. Retrieved 2020-03-26.
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