Keytrade Bank

Keytrade Bank is a financial services company based in Belgium with a subsidiary in Luxembourg.

Keytrade Bank
IndustryFinance and Insurance
FateAcquired by Crédit Mutuel Arkéa[1]
PredecessorVMS-Keytrade
FoundedBrussels, Belgium (September 15, 1998 (1998-09-15))[2]
Headquarters
Brussels
,
Belgium
ProductsFinancial Services
  • €15.63 million (2013)
  • €8.958 million (2011)
  • €18.979 million (2010)
Total assets
  • €78.20 million (2013)
  • €86.458 million (2011)
  • €83.338 million (2010)
Number of employees
  • 130 (2013)
  • 121 (2011)
  • 112 (2010)
SubsidiariesReal Lease S.A/N.V Belgium, Keytrade Luxembourg S.A/N.V, Strateo[1]
Websitehttps://www.keytradebank.be/

History

Belgium's first online investment site VMS-Keytrade, was founded in 1998.[3] In 2002 VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank.

Today, Keytrade Bank is part of the Crelan Group which is for 50% owned by the Crédit Agricole Group, one of Europe's largest groups (own funds of €64.8 billion and net result of €6 billion[4]).[5]

Since June 2016, Keytrade Bank is part of the Crédit Mutuel Arkéa Group.[6]

Products

Keytrade Bank offers all banking and trading services online.

Bank

Keytrade Bank offers all the usual services of a large bank with a current account, a savings account and a term account for free but also debit and credit cards.

  • Current account: available 24 hours out of 24, yielding 5 cents for each operation executed; Bancontact / Mister Cash / Maestro / Proton cards for free and credit cards VISA and American Express.
  • Savings account: account with an interest rate of 0.05% a year + 0.20% fidelity premium.
  • Term account: period of the term between 1 week and 1 year and with the possibility to break up the term or to extend the time.

Trading

As a brokerage firm, Keytrade Bank offers access to several markets: Euronext Brussels, Paris and London Stock Exchange, Frankfurt (Xetra), Milan (Borsa Italiana), Switzerland (SWX et Virt-x), Madrid (Bolsa de Madrid), Amsterdam, the U.S. (Nyse, Nasdaq, Amex et OTC-BB) and Canada (TSX & TSX Venture).

Keytrade Bank presents a broad range of products for private investors: stocks, options, warrants, turbos, mutual funds, trackers, bonds, structured products...

Beside, Keytrade Bank offers Keytrade Pro, a professional day-trading and trend trading platform for new products which used to be accessible only for professional investors. This offer allows the investor to invest in:

  • The Forex (with 160 currency crosses)
  • The Futures market with more than 400 available contracts in 15 markets
  • CFD’s which allow investors to take position on more than 3500 underlying stocks on the 22 largest global market with a leverage effect from 1 to 10.

Marketing

Keytrade Bank provides the numbers used in the daily financial magazine called Cotes et Cours which is broadcast by the RTBF.[7] This partnership allows Keytrade Bank to run a short spot advertising just before and after the magazine. This seems like a win-win marketing operation for both the RTBF and Keytrade Bank.

On 29 September 2014, KeytradeBank Belgium established a brand new visual identity: a new logo, website and advertising campaign have been announced.[8]

It seems this new visual identity has not made its way yet to the Keytrade Bank subsidiaries: Keytrade Bank Nederland, Keytrade Bank Lux and Strateo (Switzerland).

Slogans
  • "To the daring" (Vive les audacieux) - from 1 September 2014.
  • "L'évolution est en marche"
  • "Quand on aime, on compte"

References
  1. The Keytrade Bank organization chart
  2. "Keytrade Bank - About us". keytradebank.be.
  3. "Keytrade Bank - About us". keytradebank.be.
  4. Crédit Agricole. "Investisseur et actionnaire - Accueil - Crédit Agricole". credit-agricole-sa.fr. Archived from the original on 2008-07-08. Retrieved 2008-07-09.
  5. "Archived copy". Archived from the original on 2013-04-11. Retrieved 2013-04-02.CS1 maint: archived copy as title (link)
  6. http://www.arkea.com/banque/assurance/credit/mutuel/j_6/en/home
  7. RTBF - Emissions - "Cotes et cours"
  8. Prenez le contrôle de vos investissements - Keytrade Bank. YouTube. 27 September 2014.
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