Kersy Katrak

Kersy Katrak (1936–2008) was an Indian Parsi advertising personality[1] and poet of the 1970s.[2] He revolutionized Indian advertising when he founded the iconoclastic Mass Communication and Marketing in 1965, where he gave great leeway to creatives, and managed to attract an enormous talent pool including Ajit Balakrishnan, Sudarshan Dheer, Veeru Hiremath, Ravi Gupta, Panna Jain, Arun Kale, Anil Kapoor, Mohammed Khan, Arun Kolatkar, Arun Nanda and Kiran Nagarkar.[3]

He wrote two collections of verse, A Journal of the Way and Diversions by the Wayside, in 1969, and was anthologized in several collections.

References
  1. Vikram Doctor (9 January 2008). "Flamboyant Adman: Remembering Kersy Katrak". The Economic Times. Retrieved 23 September 2008.
  2. Daruwalla, Keki N. (7 January 2017). "Vibrant verses of a vanishing poet". The Hindu. ISSN 0971-751X. Retrieved 4 April 2020.
  3. Anand Halve (2 January 2008). "Obituary: Here's to you, Kersy Katrak. A tribute". Retrieved 23 September 2008.
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