Katia Kuethe

Katia Kuethe is a German-born creative director living and working in the United States.

Katia Kuethe
Born
Stuttgart, Baden-Württemberg, West Germany
Alma materState Academy of Fine Arts Stuttgart[1]
OccupationCreative Director
Years active2002-present
Websitestudiovonbirken.com

Early life and education

She was born in Stuttgart, Germany and graduated from State Academy of Fine Arts Stuttgart with a degree in graphic and editorial design.[2]

Career

In 2002, Kuethe moved to New York City and took a job at Lloyd & Co. as Senior Art Director, working with brands like Gucci and Yves Saint Laurent.[3] This was followed by stints as Art Director at J. Crew and Ann Taylor, leading to a job at Teen Vogue as Creative Director.[4][5]

Kate Spade being in the midst of a "refresh" in 2012, hired Kuethe as Senior Director of Creative, after leaving her job at Teen Vogue.[2][6] In 2013, Katia followed her time at Kate Spade as Creative Director of Lucky Magazine.[7][8][9][10] Shortly after Lucky went out of print in 2015, Katia assumed the role of Creative Director at Abercrombie & Fitch.[11][1][12] At Abercrombie, Kuethe worked on 2015 winter campaigns for A+F, as well as sister brand Hollister.[13] In 2018, started work for Bergdorf Goodman as Consulting Creative Director,[14] this led to following work with Bergdorf's parent company Neiman Marcus.

Honors and awards
  • Awarded Merit by Graphis for Kate Space 20th Anniversary identity[15]
  • FIFI Award Womens Private Label Victoria's Secret – So In Love[16]
  • Graphis Gold “Brochures 06” - Uniqlo Paper Nr. 1[17]
  • Graphis Gold “Letterhead 07” - Blondie Identity (custom lettered logo, letterhead system)[18]
  • ONE Show Silver Pen Award, Big Magazine #55 Art Director’s Club New York Merit Award, E&A – The Glossy Zine Issue 4 F/W 2006[19]
  • Society of Publication Designers Merit Winner, Big Magazine #55[20]

Personal life

Kuethe lives in New York City with her son Paz.[21]

References
  1. Chamberlin, Corbin; Friedman, Vanessa (18 June 2015). "Abercrombie & Fitch Reinvention Continues with New Creative Director". The New York Times.
  2. "Q. & A. With Katia Kuethe, New Director of Creative at Kate Spade". 19 July 2012.
  3. Putnam, Lindsay (June 18, 2015). "Justin Bieber is planning a men's fashion line".
  4. "Deskside: Katia Kuethe". Coveteur. February 5, 2015.
  5. "Eva Chen Taps Stylist Carlyne Cerf de Dudzeele for Lucky". The Cut.
  6. "Kate Spade New York Is All Set Without a Big-Name Star in Its Ads". The Cut.
  7. "Abercrombie & Fitch is getting cheaper". ca.finance.yahoo.com.
  8. "The Fashion Bomb News Breakdown: Terry Richardson is The Subject of A New Change.org Petition, Kim Kardashian on How She Dresses North West, and Lucky Magazine's New Hires – Fashion Bomb Daily Style Magazine: Celebrity Fashion, Fashion News, What To Wear, Runway Show Reviews". fashionbombdaily.com.
  9. "Eva Chen Talks Social Media Strategy and Lucky's New Hires".
  10. Fitzpatrick, Hayley. "Abercrombie & Fitch just took a step to drastically improve its clothing". Business Insider.
  11. "A&F Hires Former Lucky Mag Creative Director".
  12. Chapin, Adele (June 18, 2015). "Former Lucky Magazine Creative Director Lands at Abercrombie". Racked.
  13. Fraser, Kristopher (June 18, 2015). "Katia Kuethe hired as creative director of marketing at Abercrombie and Fitch". fashionunited.com.
  14. "Bergdorf Goodman - Accessories '18". Benjamin Scot.
  15. "Kate Spade New York 20th Anniversary Identity - Graphis".
  16. Beauty, Victoria's Secret. "Victoria's Secret Love Rocks Fragrance Wins 2010 FiFi". www.prnewswire.com.
  17. "- Graphis". www.graphis.com.
  18. "- Graphis". www.graphis.com.
  19. "GRAFIK :: Katia Küthe".
  20. "SPD 55 Merit Winners". The Society of Publication Designers.
  21. "Katia Kuethe".
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