Kasasa, Ltd.

Kasasa Ltd. (company formerly known as BancVue Ltd.) is a wholesale financial services company headquartered in Austin, Texas.[2] Kasasa sells branded, community-powered products designed to drive profit and growth for community financial institutions.[3][4] Kasasa also supports community banks and credit unions by providing them with marketing, consulting, and web-based solutions in order to market their products more effectively.[5][6][7]

Kasasa
IndustryFinancial Services
Founded2003[1]
HeadquartersTaylor, Texas
Productschecking account
savings account
Websitewww.kasasa.com

History

Kasasa was founded in 2003 in Taylor, Texas under the name BancVue. BancVue’s first product was a checking account called REWARDChecking, which was sold to community financial institutions in Central Texas.[8] Kasasa has since expanded to provide full marketing-agency services to those financial institutions. Kasasa’s first financial institution, City National Bank of Taylor, in Taylor, TX is still a client.[9][10]

Timeline:

2005: BancVue, Ltd is formed to help develop, market, and consult on software products for community financial institutions.

2006: FirstROI, LLC is formed, with BancVue as majority partner, to create and host websites for community financial institutions.

2010: FirstROI, LLC changes name to BancVue Interactive, LLC (aka. BVi)

2011: BVi merges into BancVue, Ltd. to form one company.

2016: Riverside Partners LLC aka The Riverside Company makes a majority investment in Kasasa, Ltd[11]

2016: BancVue, Ltd officially changes its name to Kasasa, Ltd.

Market

Kasasa products are exclusively for use by institutions classified as small financial institutions (aka community financial institutions).[12]

Community financial institutions are the primary source of lending for small businesses and farms, and their boards are made up of local citizens who look to forward the interests of those in the community. They make up the largest share of Kasasa clients.[13]

Impact

Financial institutions that offer Kasasa accounts are given training in the latest digital marketing techniques in categories like social media, search engine optimization, and how to run short- and long-term promotional campaigns as part of their contract with the company.

Kasasa-branded accounts are managed and marketed by the partnering community financial institution and marketing team located at the company’s home base in Austin, TX.[14] In exchange for these services and the right to use Kasasa accounts, partner institutions pay a series of fees.

Kasasa Products

Kasasa offers a variety of reward checking accounts and one savings account, only offered by community banks and credit unions.

Accounts include:

Kasasa Cash is a checking account that rewards account holders with nationwide ATM refunds, no monthly service fees, and high interest on their checking account balance.

Kasasa Cash Back is a checking account that rewards account holders with a high interest percentage back on all of their debit card purchases, along with nationwide ATM refunds and no monthly service fees.

Kasasa Tunes is a checking account that refunds account holders’ iTunes®, Google PlayTM, and Amazon® purchases.

Kasasa Saver [15] is a savings account that is paired with either the Kasasa Cash or Kasasa Cash Back accounts. The monthly rewards from these checking accounts are automatically deposited into the Kasasa Saver account.

See also

References
  1. BizJournal.com: BancVue explodes by bringing technology to small, rural banks
  2. BancVue Home
  3. "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03.
  4. BancVue on Linkedin
  5. "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03.
  6. "ICBA" (PDF).
  7. "Community vs. Big Banks | Bankrate.com". www.bankrate.com. Retrieved 2016-03-03.
  8. "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03.
  9. "Kasasa® by BancVue® Announces Strategic Investment Partnership with The Riverside Company | Business Wire". www.businesswire.com. Retrieved 2016-03-03.
  10. "City National Bank | Taylor | TX - Texas". www.cnbt.com. Retrieved 2016-03-03.
  11. "Kasasa® by BancVue® Announces Strategic Investment Partnership with The Riverside Company | Business Wire". www.businesswire.com. Retrieved 2016-03-03.
  12. "Is BancVue's Kasasa to Checking What "Intel Inside" was to PCs? - Finovate". Finovate. Retrieved 2016-03-03.
  13. "ICBA" (PDF).
  14. Ellis, Blake. "Community banks team up to fight the megabanks". CNNMoney. Retrieved 2016-03-03.
  15. "Earn Cash Rewards | Kasasa Checking Accounts". www.kasasa.com. Retrieved 2016-03-03.
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