K. Atchi Reddy

Achi reddy was born in Aravalli village, West Godavari district of Andhra Pradesh. S. V. Krishna Reddy was his classmate and close friend. S. V. Krishna Reddy used to show a lot of interest in film industry. After completing their graduation, Krishna Reddy moved to Chennai to enter into films. After a lot of trials, he got a second hero role in a film Pagadala Padava, but that film never got released. Atchi Reddy came to know about his friend's situation and he wanted to become a producer to encourage his friend. But he did not have any money to produce a film. So he decided to go to Hyderabad and search ways for earning money. He also asked Krishna Reddy to come from Chennai to Hyderabad to help him in the business.

Initially they started sweets business and it became a success. Later they also started selling tea powder, fryums etc. and managed to pool some money. But that was enough to produce a movie. After few years, they realized that they are moving from their movie dream, and started searching for an opportunity to enter into cinema field. When Dooradarshan was getting popular, they were acting as mediators between the film producers and Dooradarshan to get rights. They met Kishore Rathi who had already started a business called Manisha videos. They joined him and to improve this business.

After S. V. Krishna Reddy returned from Chennai he approached Nataraja Ramakrishna to improve his dancing skills. He eventually became his loving disciple. Atchi Reddy spotted a unique talent in S. V. Krishna Reddy when they sat to discuss about the films they watched. He felt S.V would be more suitable for a director.