Julia Haart

Julia Haart (born 1971 as Yulia Leibov) is an American fashion designer and entrepreneur. Haart is the Chief Executive Officer and Chief Creative Officer of Elite World Group and the Chief Creative Officer e1971

Julia Haart
Julia Haart in 2019
Born (1971-04-11) 11 April 1971
Moscow, Russia
Label(s)

In 2013, Haart launched her namesake shoe collection, which ended when she joined La Perla in 2016.[1] She joined the Italian luxury house as Creative Director.[2] In 2019, she was appointed Chief Executive Officer of Elite World Group, the world's largest network of model management agencies.[3]

Early life

Yulia Leibov was born in Moscow in 1971. At age 3, Leibov and her immediate family immigrated to Rome, then to Vienna, before settling in Austin, Texas at age five. Leibov's parents were strict followers of the Heimishe yeshivishe sect of Ultra-Orthodox Judaism. At age 11 Leibov and her family moved to the insular Chasidic community in Monsey, New York. Leibov attended Bais Yakkov Girls school. After graduating Leibov became a teacher of ultra orthodox Jewish philosophy. After leaving the community in 2013, Haart founded her shoe company, Julia Haart. In 2016, she joined La Perla as Creative Director. In 2019, she became CEO and CCO of Elite World.[4] She currently lives in New York with her husband Silvio Scaglia.

Career

Julia Haart the brand

In 2013, Haart launched her shoe collection, creating a high heeled shoe that evenly distributes pressure across the entire foot. To do this, she partnered with an Italian ski boot engineer and a German[5] company that creates a gel used to insulate the NASA space station.[6]

Haart had two global patents pending relating to the comfort and wearability of her shoe design.

La Perla

Following her appointment as Creative Director of La Perla, Haart launched[7] a new approach to ready-to-wear[8] for the company.[9] At La Perla, Haart created the first stretch Leavers Lace, and launched a collection of ready-to-wear[10] with built-in support. Pieces were sold both in dress size and bra size. Her aim was to create a unique[11] fusion of lingerie and fashion.[12]

For her Fall/Winter 2017 fashion show, Haart[13] constructed a “La Perla Manor” runway show, where Naomi Campbell[14], Lindsey Wixson, Sasha Pivovarova and Kendall Jenner walked.[15]

Haart is known for her 2017 Met Gala dress designed for Kendall Jenner[16]. The gown consisted of 85,000 Crystals affixed to a single string[17]

Haart left La Perla in 2018 after the sale of the company.[18]

Elite World Group

In 2019, Haart was appointed Chief Executive Officer and Chief Creative Officer of Elite Model Management. Elite Model Management represents more than 3500 models with global brands including Women Model Management, The Society Model Management, Supreme, 360, Stage, and the Creatives. Elite World top talent in the network include Kendall Jenner, Rita Ora, Adriana Lima, Irina Shayk, Behati Prinsloo, Josephine Skriver, Izabel Goulart, Liu Wen, Willow Smith, Jasmine Sanders, and Jourdan Dunn.

Two new divisions will launch brands, produce in-house digital content and provide influencer marketing services.

e1972

Under Haart, Elite World launched its first global fashion brand titled e1972.[19] Haart launched the e1972[20] Autumn/Fall collection during NYFW February 2020; the 62-look show was opened by Adut Akech, who is signed to Elite Models. The evening featured a performance from singer-songwriter Bebe Rexha of her hit single, Meant to Be. [21]

e1972 is the first size-less luxury brand with a made-to-measure approach.[22]

References
  1. http://www.vogue.com/article/la-perla-julia-haart-creative-director/amp
  2. "La Perla Announces New Creative Director". vogue.co.uk. Retrieved 2016-08-25.
  3. https://wwd.com/business-news/media/julia-haart-appointed-ceo-of-elite-world-1203089986/
  4. https://wwd.com/business-news/media/julia-haart-appointed-ceo-of-elite-world-1203089986/
  5. "Advice For Women Working In Male-Dominated Industries From La Perla's Julia Haart". Forbes.
  6. "Julia Haart Giving Advice to Women Working in Male Dominated Industries". forbes.com. Retrieved 2017-04-28.
  7. Farra, Emily. "Pre-Fall 2018". Vogue.
  8. "La Perla Has a New Creative Director and a Surprising New Approach to Ready-to-Wear". Vogue.
  9. "La Perla's wisdom: Creative director Julia Haart's mission of transformation". drapersonline.com. Retrieved 2018-02-13.
  10. "What's New In Lingerie". Harpers Bazaar.
  11. "Four questions to Julia Haart, new creative director of La Perla". Vogue.
  12. "Glamorous daywear that channels luxe lingerie". Retrieved 17 January 2020.
  13. "Beyond the bedroom: why La Perla creative director Julia Haart heralds a new direction for lingerie brand". South China Morning Post.
  14. "New York Fashion Week Fall/Winter 2017: Naomi Campbell And Kendall Jenner Walk In La Perla". Forbes.
  15. "Julia Haart Is Making La Perla About More Than Just Sexy Lingerie". observer.com. Retrieved 2017-03-15.
  16. "How I Get It Done: Julia Haart, Creative Director at La Perla". The Cut.
  17. "Kendall Jenner Wore 85,000 Crystals Held Together By a Piece of String to the Met Gala". elle.com. Retrieved 2017-05-01.
  18. Zargani, Luisa (4 September 2019). "La Perla CEO on Brand's Restructuring, Public Listing". WWD. Retrieved 21 April 2020.
  19. "Elite World to Launch Fashion Brand". wwd.com. Retrieved 2019-02-19.
  20. Bottoni, Valentina. "Inclusiva, sostenibile e sizeless: la moda secondo e1972". vogue.it. Vogue. Retrieved 20 February 2020.
  21. Browchuk, Elisee. "No Size Fits All, Elite World's Julia Haart Debuts e1972 on The Runway". Vogue. Vogue. Retrieved 10 February 2020.
  22. Edelson, Sharon; Edelson, Sharon (2020-02-09). "Julia Haart Expands Elite World's Orbit". WWD. Retrieved 2020-04-27.
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