Jorge Alor

In 1998, Alor created Sputnik, the first magazine on digital culture in Spanish. The magazine aimed to approach the human side of technology, and how the digital revolution would change every aspect of human life.

The terms, concepts and themes addressed in the magazine contributed towards the birthing of the definition that is now known as digital culture. Many predictions and tendencies outlined in the magazine’s different articles became tangible realities in digital culture 10 years later.

104 editions of the magazine were published between 1996 and 2010.

Thanks to its style and innovation, Sputnik received several awards, in particular: a! International Design Award, the Quorum Award and the Mexican Chamber of the Publishing Industry Award.

In 1999, Alor cofounded Atomix, the first multiplatform videogame magazine in Mexico, and the EGS Electronic Game Show.

Alor’s publishing experience from Sputnik lead him to collaborate at Arroba (2000-2004), a radio program about new technologies and trends from the digital era, which was transmitted by Radioactivo 98.5 FM.

The program became an essential means for all those who were fans and experts on the subject, as it coincided with the explosion of the “.com” and the industry that grew around it.

In 2001, Alor founded the magazine Sonika, which started as a magazine on electronic music due to the growth of this genre in the market.

Slowly, the readers’ comments and the industry’s evolution opened the magazine’s spectrum to address more sophisticated genres, until it focused on indie music.

The magazine and its design challenged the conventional way of addressing music in Mexico; as a main feature every edition was sold with a mini CD.

The popularity of the magazine Sonika lead Alor to create Manifest: an annual music festival that presented national and international alternative music, and one of the first outdoors music festivals in Mexico.

Manifest was held on eight different occasions and stages, in the most important cities in Mexico: Mexico City, Monterrey, and Guadalajara. During the first six years, international music projects, such as Ian Brown The Kills, Delorean, The Faint, Pretty Girls Make Graves, Morning Runner, The Horrors, Yo La Tengo, The Rapture, Interpol, and The Whitest Boy Alive played onstage at the festival. Los Concorde, Jumbo, Titan and The Seamus.

Capitalizing knowledge on digital culture and marketing, Alor cofounded the agency BNN (Banana). BNN sought to disrupt the advertising world with technology and digital media in a moment where the digital agencies were not mainstream.

Alor currently is the CEO of BNN, and has led digital campaigns and strategies for different holding brands, such as: Nestlé, Mondeléz, Mabe, Purina, OCESA, Bacardí, BMW, Grupo Lala, Novartis, Marca México, Roche, Heinz y Coppel amongst others.

He is currently Vice-President of the Board of Agencies at the Interactive Advertising Bureau in México.