Jessie Paul

Jessie Paul is a marketing specialist,[12] founder,[13] CEO of a marketing advisory firm,[14][15][16][17][18] a public speaker,[19] and an author.[20][21] She was formerly Chief Marketing Officer of Wipro IT Business[20][22][23] and Global Brand Manager at Infosys Technologies Ltd.[24][25]

Jessie Paul
NationalityIndia
EducationIIM Calcutta
OccupationWriter, marketer, CEO,[1][2][3][4][5][6] marketing consultant[7]
Known forAuthor of No Money Marketing,[8][9][10]
former CMO of Wipro,
marketing expert[11]

Paul is an independent director in the board of directors with SQS India BFSI Limited,[26] public company listed in both Bombay Stock Exchange(BSE) and NSE.

Education

She started her education at a convent in Delhi, did 2nd to 5th grade in Sydney, Australia, and completed her schooling from an all girls school in her native village of Nazareth, Tamil Nadu.[27][28]

Jessie Paul holds a bachelor's degree in Computer Science and an Engineering degree from National Institute of Technology, Tiruchirappalli[29] and an MBA in Marketing from Indian Institute of Management Calcutta.[1][28]

Career

After graduating from NIT, she joined the technology design firm, Tata Elxsi, as a trainer and part of the sales support team.[28]

Paul had worked for almost 15 years in companies including O&M, Infosys and iGate.[30] In 1998, Paul worked at Infosys as a Global Brand Manager. Her role included heading the set up of the company's marketing team and field marketing programs like the Wharton Infosys Business Transformation Award, which she anchored. During her time, Infosys also received the US-based IT Services Marketing Association’s Diamond Award. She was also part of the team which was involved in the NASDAQ listing of Infosys’ American Depositary Shares in 1999.[28]

Paul left Infosys to join a start-up back-office firm Quintant Corporation in 2003 as its Global Marketing Head. Quintant was soon after acquired by iGate Corp where she then worked for two years.[28]

In 2005, Paul became Chief Marketing Officer and led a team of 50 as Head of Marketing at Wipro.[31] She created the shared-marketing unit and devised strategies for Wipro Technologies and Wipro Infotech.[32]

Paul quit Wipro Technologies in 2009 to start her own venture, Paul Writer Strategic Advisory.[33][34] Paul is recognized for her contribution towards making the Indian IT industry well-known globally. She has been named one of the most influential women in information technology in India.[35][36]

Publications
  • Marketing Booster Magazine- India's first ever marketing magazine[27]
  • "What Motivates You?" - A book review of Payoff by Dan Ariely in Outlook Business[37]
  • No Money Marketing- a guide for marketing on low budget[27]

Honours and awards
  • Chairman's Award, Infosys, 1998[38]
  • DataQuest's list of most powerful women in IT in India, 2005[39]
  • Business Today's List of Women Achievers in India, 2007[40]
  • IT People's Award for Women in Leadership, 2008[41]
  • Speaker at India Conference at Harvard Business School, 2016[40]

References
  1. "Executive profile — Jessie Paul". Bloomberg. Retrieved 13 January 2017.
  2. "CIOs can become great brand ambassadors: Jessie Paul CIOs can become great brand ambassadors: Jessie Paul". CIO magazine. 23 March 2016.
  3. "Wanderlust: Jessie Paul, Managing Director, Paul Writer". The Economic Times.
  4. "Marketers split on e-comm ad war". The Hindu Business Line.
  5. "It ends with the user". The Hindu Business Line.
  6. "Awards given for excellence in real estate marketing". The Hindu.
  7. "Not in the lead: Maggi loses its magic as noodle of suspicion hits trust factor". The Hindustan Times.
  8. Vivek Kamath (29 October 2009). "10 Reasons to Read Jessie Paul's No Money Marketing". Forbes. Retrieved 23 July 2010.
  9. "Start-ups and shrewd marketing moves". The Hindu Business Line.
  10. "Low-budget marketing plan. 4 great tips". Rediff.
  11. "Zomato sandwiched between Delhi and Bengaluru". afaqs.
  12. "Media-darling Infosys fights bad press". Business Standard.
  13. "What's in a name? E-lot, they say". The Times of India.
  14. "ET : The next generation of women entrepreneurs : JESSIE PAUL". The Economic Times.
  15. "No structured environment to work from home: Jessie Paul". Business Today.
  16. "Jessie Paul, CEO Paul Writer, the Biggest B2B Marketing Community in India: Three Golden Rules of Frugal Marketing". The Next woman.
  17. "Social media & privacy: How Twitter tattles hurt". The Economic Times.
  18. "Amazon gives big ad push to Kindle". The Mint.
  19. "Harvard Business School & Harvard Kennedy School India Conference 2016 Speaker : Jessie Paul, CEO Paul Writer".
  20. Shelley Singh (10 November 2009). "Wipro's CMO Jessie Paul quits to start own venture". The Economic Times. The Times Group. Retrieved 23 July 2010.
  21. "Is Your Company Ready To Go Social?". Businessworld. Archived from the original on 15 July 2010. Retrieved 23 July 2010.
  22. "The future of marketing". The Hindu Business Line.
  23. Shilpa Phadnis (23 January 2017). "Vice-chairman TK Kurien to leave Wipro this month". The Times of India.
  24. "Advertising Interviews : Jessie Paul". exchange4media.
  25. "Techies all and loving it". The Hindu.
  26. "SQS India BFSI - Board of Directors".
  27. "Cutting Through Clutter And Raising the Bar - Meet Jessie Paul". Kidskintha. 31 March 2016. Retrieved 27 August 2019.
  28. Krishnan, Janaki (2013). Breaking Barriers. Jaico Publishing House. ISBN 9788184953954.
  29. "Jessie Paul, Managing Director, Paul Writer" (PDF). NASSCOM.
  30. Singh, Shelley (10 November 2009). "Wipro's CMO Jessie Paul quits to start own venture". The Economic Times. Retrieved 27 August 2019.
  31. Akanksha Prasad (10 November 2009). "Wipro's CMO Jessie Paul steps down". CyberMedia India Online Ltd., CIOL. Archived from the original on 6 April 2012. Retrieved 23 July 2010.
  32. "Jessie Paul quits Wipro as CMO to start own venture". siliconindia news. 10 November 2009. Retrieved 23 July 2010.
  33. "Can Cocofly crack the 'Paper Boat Problem'?". The Economic Times.
  34. "Jessie Paul: Creating An Indian B2B Community".
  35. "No Money Marketing Jessie Paul >About the Author". Tata Mcgrawhill. Retrieved 23 July 2010.
  36. "Jessie Paul - Digital Vidya". Digital Vidya. Retrieved 20 January 2018.
  37. "Jessie Paul".
  38. "Wipro Appoints Jessie Paul as Chief Marketing Officer". www.businesswire.com. 1 June 2005. Retrieved 27 August 2019.
  39. "Young Achiever". DATAQUEST. 27 June 2005. Retrieved 27 August 2019.
  40. SiliconIndia. "Five Most Admired Women Entrepreneurs in India". siliconindia. Retrieved 27 August 2019.
  41. Alagappan, Chitra. "Share & celebrate international women's day - 08 march 2012 - Inspirational - Others". CAclubindia. Retrieved 27 August 2019.
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