James Hoffmann

James Hoffmann is an English businessman, author, barista and online influencer. He first came to prominence after winning the World Barista Championship in 2007. Afterwards, he went on to co-found Square Mile Coffee Roasters in 2008, a London-based specialty coffee company,[1] and publish The World Atlas of Coffee (2014),[2] which has been translated into several languages. Since 2018 he has gained popularity on Youtube, with his channel garnering over 400,000 subscribers.[3] He primarily discusses the specialty coffee industry, reviews coffee equipment and evaluates different brewing methods.

References
  1. Rayner, Jay (June 2014). "Hot shot: the story behind the great global coffee revolution". The Guardian. Retrieved 29 April 2020.
  2. "The World Atlas of Coffee". Youtube.com. Retrieved 29 April 2020.
  3. Price, Will (April 2020). "One Quiet British Youtuber Is All You Need to Learn How to Make Better Coffee". gearpatrol.com. Retrieved 13 May 2020.


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