Jagmohan Raju

Jagmohan Raju is an American marketing professor and author. He is the Joseph J. Aresty Professor and Director of the Wharton-Indian School of Business Program at Wharton Business School, University of Pennsylvania. Professor Raju is internationally known for his research on Pricing.[1] He is the author of the book Smart Pricing.[2]

Education

Raju has a Ph.D., M.S. and M.A. degrees from Stanford University, an MBA from the Indian Institute of Management, Ahmedabad, and a BTech from the Indian Institute of Technology, Delhi.[3]

External links

Wharton Department Page

References

"Wharton's Jagmohan Singh Raju: Consumers in Rural Areas Care for Value More than Price".
Raju, Jagmohan S.; Zhang, Z. John (2015). Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability. Upper Saddle River: Pearson Education (US). ISBN 9780134384993. OCLC 961880196.
Raju, Jagmohan S.; Zhang, Z. John (2015). "About The Authors". Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability. Upper Saddle River: Pearson Education (US). ISBN 9780134384993. OCLC 961880196.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.

[1] "Wharton's Jagmohan Singh Raju: Consumers in Rural Areas Care for Value More than Price".

[2] Raju, Jagmohan S.; Zhang, Z. John (2015). Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability. Upper Saddle River: Pearson Education (US). ISBN 9780134384993. OCLC 961880196.

[3] Raju, Jagmohan S.; Zhang, Z. John (2015). "About The Authors". Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability. Upper Saddle River: Pearson Education (US). ISBN 9780134384993. OCLC 961880196.