Italika
Italika is the leading motorcycle brand and manufacturer in Mexico, with 400,000 motorcycles sold in 2014.[1] In 2010, Italika made up 55% of the motorcycle market;[2] in 2011 it reached a 63% market share, largely owing to low initial cost. Italika sold their one-millionth motorcycle on March 23, 2011, and their two-millionth motorcycle on September 5, 2014.[1] Early Italika motorcycles were designed jointly with Hyosung of South Korea and assembled using parts shipped from South Korea and China. Current models, however, are of Mexican design and origin.[3] Italika maintains a motorcycle factory and parts warehouse in Toluca, Mexico, near Mexico City.
Public Corporation | |
Industry | Manufacturing |
Founded | 2005 |
Headquarters | Toluca, Mexico |
Area served | Mexico, Guatemala, Brazil, Honduras, Peru, Panama, El Salvador and Argentina |
Key people | Ricardo B. Salinas |
Products | motorcycles |
Parent | Grupo Azteca |
Website | italika |
The Italika motorcycles are produced mainly for the Mexican market and exported to Guatemala, Honduras, Panama, Peru, Brazil and Costa Rica.[3]
Italika motorcycles come in red, yellow, orange, black, and silver-grey color schemes, while scooters and ATVs are available in several other colors.[4][5]
Models
Italika makes models of street legal motorcycles
References
- José Antonio Durán (2014-09-08). "Italika vende su moto 2 millones en México" (in Spanish).
- "Motocicletas Italika celebra su quinto aniversario con 55% de participación de mercado" (in Spanish). 2010-06-01.
- "Quienes somos" (in Spanish).
- "Sálvate del tráfico en dos ruedas" (in Spanish).
- "Official site" (in Spanish).
External links
- Italika's company site
- Italika Largest Motorcycle Brand in Mexico Italika
- Italika Sells One Millionth Motorcycle