It's Everyday Bro

"It's Everyday Bro" is a song by American YouTube personality Jake "Joseph" Paul, featuring members of Paul's social media collective Team 10. It was released on May 30, 2017. It now has around 268 million views and 4.8 million dislikes making it one of the most disliked YouTube videos.

"It's Everyday Bro"
Single by Jake Paul featuring Team 10
ReleasedMay 30, 2017 (2017-05-30)
FormatDigital download
RecordedMay 30, 2017
Genrechild's music
Length3:40
Songwriter(s)
  • Jake Paul
  • Chance Sutton
  • Ivan Martinez
  • Emilio Martinez
  • Tessa Brooks
Producer(s)
Jake Paul singles chronology
"Shakey"
(2015)		 "It's Everyday Bro"
(2017)		 "Ohio Fried Chicken"
(2017)
Team 10 singles chronology
"It’s Everyday Bro"
(2017)		 "Randy Savage"
(2018)
Music video
It's Everyday Bro on YouTube

The song is a diss track that took aim at Vine personality (and Paul's former girlfriend) Alissa Violet and YouTuber PewDiePie and social media crews DigiTour and Magcon.[1] It features other internet personalities who were former members of Paul's social media collective at the time, such as Nick Crompton, Chance Sutton, The Martinez Twins, and Tessa Brooks.

The song was produced by Paul and the now-late[2] Diego Farias, former lead guitarist of Los Angeles-based progressive metalcore band Volumes.[3]

Reception and response

The song received an overwhelming amount of negative reviews, earning it the rank of seventh-most disliked YouTube video of all time. It was especially ridiculed for distinctive lyrics including "I just dropped some new merch and it's selling like a god church" as well as "England is my city" and "I Usain Bolt and run".[4][5] Despite the negative reception, the music video accumulated over 250 million views,[6] propelling the song to number two on the U.S. iTunes chart,[7] No. 91 on the Billboard Hot 100,[8] and a platinum RIAA certification.[9]

The music video ignited a wave of feuds that played out through diss tracks.[10] Among the most notable, on June 6, 2017, YouTuber and professional rapper RiceGum and Alissa Violet replied with a diss track of their own called "It's Every Night Sis", which charted as high as 80 on the Billboard Hot 100 and also earned a platinum RIAA certification.[11][12][1]

On November 22, 2017, Paul released a remix of "It's Everyday Bro" featuring rapper Gucci Mane, to a similarly negative reception (albeit on a smaller scale).[13][14]

Charts
Chart (2017) Peak
position
Canada (Canadian Hot 100)[15] 56
Scotland (Official Charts Company)[16] 42
UK Download (Official Charts Company)[17] 58
UK Indie (Official Charts Company)[18] 25
US Billboard Hot 100[19] 91

See also

References
  1. Cirisano, Tatiana (1 September 2017). "How a YouTuber War Launched a Jake Paul Diss Track Onto the Hot 100". Billboard. Retrieved 5 November 2019.
  2. Kaufman, Spencer (6 February 2020). "R.I.P. Diego Farias, founding Volumes guitarist dies one week after exiting band". Consequence of Sound. Consequence of Sound. Retrieved 16 April 2020.
  3. "Volumes Guitarist Diego Farias Produced Jake Paul's "Its Everyday Bro", Now Over 100 Million Views". Rock Feed. August 23, 2017. Archived from the original on August 28, 2017. Retrieved February 10, 2019.
  4. Ohlheiser, Abby (26 July 2017). "Jake Paul doesn't need Disney. YouTube already gives him an army". The Washington Post. Retrieved 13 November 2019.
  5. Hathaway, Jay (26 July 2017). "Jake Paul gives you a new reason to hate him with 'England is my city'". Retrieved 13 November 2019.
  6. Paul, Jake (May 30, 2017). "Jake Paul - It's Everyday Bro (Song) feat. Team 10 (Official Music Video)". YouTube. Retrieved 5 November 2019.
  7. Crowley, Patrick (8 June 2017). "Jake Paul Reacts to Chart Debuts, Talks Inspiration for 'It's Everyday Bro' & Pop-Up Show". Retrieved 5 November 2019.
  8. "Jake Paul Chart History (Hot 100)". Billboard. Retrieved 13 November 2019.
  9. "American certifications – Jake Paul – It's Everyday Bro". Recording Industry Association of America. Retrieved November 5, 2018.
  10. Williams, Alex (8 September 2017). "How Jake Paul Set the Internet Ablaze". New York Times. New York Times. Retrieved 5 November 2019.
  11. "Hot 100 Chart History: "It's Every Night Sis" by RiceGum featuring Alissa Violet". Billboard. Billboard. Retrieved 5 November 2019.
  12. "American certifications – Jake Paul – It's Everyday Bro". Recording Industry Association of America. Retrieved November 5, 2019.
  13. Marr, Madeleine (22 November 2017). "Sex and the beach: Jake Paul's video with Gucci Mane is so Miami". Miami Herald. Retrieved 13 November 2019.
  14. Jake Paul - It's Everyday Bro (Remix) [feat. Gucci Mane], retrieved 2019-10-10
  15. "Jake Paul Chart History (Canadian Hot 100)". Billboard. Retrieved May 23, 2018.
  16. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved January 26, 2019.
  17. "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved January 26, 2019.
  18. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved January 26, 2019.
  19. "Jake Paul Chart History (Hot 100)". Billboard. Retrieved November 13, 2018.
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