Invicta (company)

Invicta is an Italian outdoor accessories company and trademark founded in 1906 in England.[1] The company is known for its multi-colored backpacks.[1][2][3] It also makes sneakers and outerwear.[4]

Invicta
Private
IndustrySporting goods
Founded1906
HeadquartersTurin
Key people
• unknown, Founder
ProductsFootwear, backpacks
Websitewww.invicta.it
An Invicta bag

It was bought by a Turin enterprise in 1921, and acquired by Diadora in 1998. Diadora sold off the company in 2006 to Seven Spa.[5][6][7] In 2001 it was reported that Invicta and Seven Spa backpacks were the best-selling backpacks in Italy.[8] In 1994 it was reported that 85% of Milanese students used Invicta backpacks.[3]

References
  1. Cichero, Chiara (November 21, 2016). "Anni 80: lo zaino Invicta amato dai ragazzi – Notizie.it". Notizie.it (in Italian). Retrieved September 5, 2017.
  2. Hofmann, P. (1999). The Seasons of Rome: A Journal. Henry Holt and Company. p. 33. ISBN 978-0-8050-5597-9. Retrieved September 5, 2017.
  3. Travel & Leisure (in German). American Express Publishing Corporation. 1994. p. 35. Retrieved September 5, 2017.
  4. "Home/Promotions/Man/Sneakers". Invicta. Retrieved February 27, 2018.
  5. Hang, K.N. (2008). The Sports Bible: Encyclopedia for Activewear, Outerwear, Streetwear & Sports Fashion. Sportwear International. p. 195. ISBN 978-3-86641-199-9. Retrieved September 5, 2017.
  6. Gant, T. (2007). International Directory of Company Histories. International Directory of Company Histories. Gale. p. 124. Retrieved September 5, 2017.
  7. Colombo, G.; Italy, Who's Who in (2000). Who's Who in Italy. International red series. Who's Who in Italy. p. 2400. ISBN 978-88-85246-42-3. Retrieved September 5, 2017.
  8. Consumer Goods Europe. Corporate Intelligence on Retailing. 2001. p. 94. Retrieved September 5, 2017.
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