Infinite Discs

Infinite Discs is an American disc golf equipment retail company based in Logan, Utah. The company also maintains a disc golf scorekeeping app, a course directory, a round tracking website, and a line of discs.

Infinite Discs
Private
IndustryDisc golf equipment
Founded2012 (2012) in Logan, Utah, United States
HeadquartersLogan, Utah, United States
Number of locations
2
Key people
Alan Barker, president
ProductsDisc golf equipment, mobile app, course directory
Number of employees
16 (2020)
Websiteinfinitediscs.com
Footnotes / references
[1]

History

The company was founded by amateur disc golfer Alan Barker on October 15, 2012 in Logan, Utah.[2][3] Barker was initially making real estate websites, until one of his employees introduced him to disc golf.[4] They later created Disc Golf Reviewer, a review blog with Amazon and eBay affiliate links. To grow beyond affiliate links, Barker looked into ways to better monetize his blog. He considered striking a partnership with Altitude Disc Golf, a local Utah disc golf retailer, but the company was going out of business. He offered to buy it out, but eventually launched Infinite Discs.[5]

Company overview

Infinite Discs is one of the largest disc golf retailers in the United States, with two brick-and-mortar locations and an online store with 50,000 discs in stock.[6]

Infinite Tournaments

Infinite Tournaments is an online platform for running tournaments, raising funds, and providing player ratings.[7] The platform is notably used by the Next Gen Tour.[8]

Infinite Discs Line

In early 2018, Infinite Discs released a line of disc golf discs manufactured by Innova Champion Discs in the United States. The molds follow an Ancient Egyptian-themed naming pattern and are sold exclusively by Infinite Discs in both sets and individually.[4] In 2020, Infinite Discs was the 6th most popular brand of discs among Utahn players, after Innova, Discraft, and trilogy brands (Dynamic Discs, Latitude 64°, and Westside).[9]

Infinite Discs Molds as of June 2020[10]
Distance DriversFairway DriversMidrangePutt and Approach
EmperorCenturionAnubisMyth
PharaohExodusChariotScarab
SlabScepterRaTomb
SphinxCohort

State of Disc Golf Survey

Since at least 2014, Infinite Discs has been publishing the State of Disc Golf Survey, a yearly account of the state of the disc golf industry.[11] Data collected from the survey plays an important role in assessing the growth of the sport in terms of market trends and consumer habits.[12]

Event Sponsorships

Infinite Discs is one of the primary sponsors of the Cache Valley Disc Golf Club.[13] Since 2020, it is the official vendor of the Ledgestone Insurance Open.[14]

References
  1. "Question & Answer Series: Alan Barker". Ledgestone Insurance Open. May 1, 2020. Retrieved June 10, 2020. At the moment Infinite Discs has 16 employees, about half of which are part time students who work shifts between college classes.
  2. "Infinite Discs in Logan, UT | Company Information & Reviews". Bizapedia.com. Archived from the original on June 10, 2020.
  3. "Alan Barker #66339". Professional Disc Golf Association. Retrieved June 11, 2020.
  4. Wiklund, Christopher (June 13, 2019). "Interview: Infinite Discs President Alan Barker". Ultiworld Disc Golf. Retrieved June 10, 2020.
  5. "PODCAST EP#1 – The Debut Episode – Interview with Alan Barker of Infinite Discs". Zen Disc Golf. March 31, 2015. Retrieved June 11, 2020.
  6. "Reasons Why Infinite Discs is the #1 Disc Golf Retailer". Infinite Disc Golf. Retrieved June 10, 2020.
  7. "Infinite Tournaments". Retrieved June 11, 2020.
  8. "Next Generation Disc Golf | Play.Rank.Win!". May 13, 2020. Archived from the original on May 13, 2020. Retrieved June 11, 2020. This was also the year that Infinite Discs became the title sponsor and aided in providing player profiles and point calculations based on overall performance throughout the year
  9. "State of Disc Golf 2020 - Disc Golf Brands Bagged by State » Infinite Discs Blog". Infinite Discs Blog. March 21, 2020. Retrieved June 11, 2020.
  10. "Infinite Discs Line – Information about the differences in the Infinite Line molds and runs". Infinite Brand Discs. Retrieved June 11, 2020.
  11. "The State of Disc Golf: Disc Consumption & Brand Loyalty » Infinite Discs Blog". Infinite Discs Official Blog. Infinite Discs. March 11, 2014. Retrieved June 11, 2020.
  12. Woods, Josh (December 1, 2018). "A Demographic Portrait of Disc Golf Land". Parked. Retrieved June 11, 2020.
  13. Cannon, Kelly (June 4, 2014). "'Ready to play': New disc golf course opens at Cache County Fairgrounds". The Herald Journal. Retrieved June 10, 2020.
  14. "Question & Answer Series: Alan Barker". Ledgestone Insurance Open. May 1, 2020. Retrieved June 11, 2020.
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