ID Africa

Info Digital Africa (ID Africa) is a marketing communications, digital media and technology solution company headquartered in Lagos, Nigeria. In 2019, ID Africa expanded its scope of services to media and publishing, entertainment, fashion and lifestyle after acquisition of a media company, the NET Newspaper Limited (NNL).[1][2][3][4][5]

ID Africa
Private
IndustryMarketing, Media and Technology Agency
Founded2015
FounderAdekunle Ayeni
Headquarters
Lagos
,
Nigeria
Area served
Africa
Key people
Femi Falodun, CEO
ServicesMedia, Digital Marketing & Communication, Technology
ParentBlack House Media
SubsidiariesNigeria Entertainment Today, 234star, Orin & Neusroom
Websitehttps://idafrica.ng/

History

ID Africa was founded in 2015 as a digital communications firm providing strategic communication, digital community management, social media marketing and digital advertising. In February 2019, ID Africa acquired NET Newspaper Limited (NNL) including all its subsidiaries which consist Nigerian Entertainment Today (theNETng) an online publishing platform that covers African entertainment and pop culture news, Neusroom, 234star (a  fashion and lifestyle platform), Orin (a music-streaming platform) and Nigerian Entertainment Conference (NECLive) an annual gathering of entertainment industry professionals in Nigeria.[6][7][8][9] After the acquisition, ID Africa announced that its focus was to become a 360  marketing communications and media company[2] that leverages technology tools and creative contents to connect its clients and target audience. ID Africa named Femi Falodun its Chief Executive Officer.[10]

In 2019 ID Africa reported a year-on-year revenue growth averaging 40 per cent.[11][12] In 2015, ID Africa launched a web App called Nigerian Twitter Map which tracks trending topics and their creators on Nigerian Twitter, to identify and categorize creative social media influencers.[13]

Awards

ID Africa has been named twice (2018 and 2019) as the Best PR Agency Using New Media and Best Digital PR Company by the Nigeria Institute of Public Relations.[14][15]

References
  1. Kehinde, Opeyemi; Lagos (2019-03-04). "ID Africa acquires TheNETng". Daily Trust. Retrieved 2020-02-04.
  2. "ID Africa acquires TheNETng to form marketing, media and technology powerhouse". Vanguard News. 2019-03-04. Retrieved 2020-02-04.
  3. "ID Africa And Plaqad Presents Second Edition Of Social4Media Masterclass". Brand Spur. August 23, 2019.
  4. "ID Africa and Plaqad announce second edition of Social4Media Masterclass | Encomium Magazine". Retrieved 2020-02-04.
  5. "Brand Icon Image: ID Africa, Plaqad Presents Second Edition Of Social4Media Masterclass". Brand Icon Image. Retrieved 2020-02-04.
  6. "ID Africa Acquires TheNETng to Deepen Mkt Penetration". This Day. March 7, 2019. Retrieved February 4, 2020.
  7. Nlebem, Anthony (March 4, 2019). "ID Africa acquires TheNETng to form marketing, media and technology powerhouse". Business Day. Retrieved February 4, 2020.
  8. "ID Africa to hold 8th entertainment conference". Latest Nigeria News, Nigerian Newspapers, Politics. 2020-01-31. Retrieved 2020-03-05.
  9. techeconomy. "ID Africa unveils plans for 2020 edition of Nigerian Entertainment Conference – TechEconomy.ng – The leading online technology blog in Nigeria". Retrieved 2020-03-05.
  10. Kehinde, Opeyemi; Lagos (2019-03-04). "Femi Falodun becomes ID Africa's CEO". Daily Trust. Retrieved 2020-02-04.
  11. Falodun, Femi Hephef (2019-03-04). "ID Africa at Four— How We're Building An African Marketing, Media and Tech Powerhouse". Medium. Retrieved 2020-02-04.
  12. editor (2019-04-07). "ID Africa Recruits Content Creators, Marketers". THISDAYLIVE. Retrieved 2020-02-04.CS1 maint: extra text: authors list (link)
  13. Lekan, Opeyemi (June 12, 2015). "ID Africa Launches Twitter Map". The Nation. No. 11 Vol. 278: 8.
  14. Kehinde, Opeyemi; Lagos (2018-12-24). "BHM Group, ID Africa win Best PR Agency using New Media". Daily Trust. Retrieved 2020-02-04.
  15. Onwuaso, Ugo (December 21, 2019). "ID Africa Named Best Digital PR Agency of 2019". Nigeria Communications Week. Retrieved February 4, 2020.
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