ID (public relations)

ID is an independently owned and operated public relations firm.[1] ID works with actors, directors, writers, musicians, brands, corporations and production companies.[2]

ID
Private
FoundedLos Angeles, California, United States (1993)
HeadquartersLos Angeles, California and New York City (United States)
Key people
Kelly Bush, CEO

Mara Buxbaum, COO

Category:Public Relations
Website

ID was established in 1993 by Kelly Bush and has offices in Los Angeles and New York City.[3]

Kelly Bush

Kelly Bush founded ID in 1993, having only two years of business experience. Her first major client was Patrick Stewart, who is still represented by Bush today.[1] Bush’s longtime clients include Tobey Maguire, Diane Lane, Ben Stiller, Catherine Keener, Alicia Keys and Paul Reubens; she also consults with Warner Bros. Pictures Group as well as Sony Pictures Classics.[4] In 2008, Bush formed VIE Entertainment where she became manager to Paul Reubens and Academy-award nominated actress Ellen Page.[5]

A 2011 NY Times profile described the firm as one of “a handful of elite firms that protect and promote the biggest names in show business..” and mentioned clients including Paul Reubens (Pee Wee Herman), Ben Stiller, Tobey Maguire, Amy Adams, Josh Brolin, Natalie Portman, Sean Penn and others.[6]

Drake

Drake and the company had a high-profile parting in 2014.[7]

Divisions

ID’s divisions include film, brands, talent, digital, and music. Clients for each division include:

  • Film

The King's Speech [4]

Twilight[4]

Which Way Home[8]

  • Brands

Variety Power of Women [9]

ELLE women in Hollywood [9]

Tiffany & Co.[10]

  • Digital

Paul Reubens[11]

Ben Stiller[11]

Stand Up to Cancer[12]

  • Music

A. R. Rahman[13]

Natasha Bedingfield[14]

LL Cool J[2] [15] [16]

Notes and references
  1. Biba, Erin (2010-05-24). "Why Science Needs to Step Up Its PR Game". Wired.com. Retrieved 2011-03-28.
  2. Finke, Nikki. "Two Weinstein Co Flacks Don't Quite Abandon Ship". DeadlineHollywood.com. Retrieved 2011-03-28.
  3. Scheden, Laurie. "Top 10 Lesbian-Owned Companies". Curve.com. Retrieved 2011-03-28.
  4. Ciepley, Michael (2011-04-06). "A Publicist Who Sees No Need to Duck Calls". NYTimes.com. Retrieved 2011-04-19.
  5. Fleming, Michael (2008-07-02). "Ellen Page signs with Endeavor". Variety.com. Retrieved 2011-05-03.
  6. https://www.nytimes.com/2011/04/07/business/media/07publicist.html?_r=0
  7. https://www.billboard.com/articles/news/5922847/drake-id-pr-split-post-rolling-stone-cover-debacle-exclusive
  8. "Tribeca Film Festival.com". TribecaFilm.com. Retrieved 2011-10-12.
  9. "BizBash Reader's Choice Awards". BizBash.com. 2011-09-22. Retrieved 2011-09-22.
  10. "Another PMK Staffer Heads to ID-PR". TheWrap.com. 2010-12-07. Retrieved 2011-09-28.
  11. LaPorte, Nicole. "Hollywood's Twitter Economy". TheDailyBeast.com. Retrieved 2011-04-12.
  12. "2010 Show Team". Su2c.org. 2011-09-22. Retrieved 2011-09-22.
  13. "(untitled photo)". Yahoo.com. 2011-09-22. Retrieved 2011-09-22.
  14. "Atlanta Ronald McDonald House Charities Third Annual Hearts and Hands Gala Set for October 29". Reuters. 2011-08-08. Retrieved 2011-09-22.
  15. Miley Cyrus
  16. http://everything-pr.com/42-west-public-relations/58746/
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