Huggies

Huggies is an American brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.

Huggies
Public company
Founded1968 (1968) (test market)
1978 (1978) (introduced)
ProductsDiapers, training pants, baby wipes
OwnerKimberly-Clark
Websitewww.huggies.com

Products
  • Little Snugglers Diapers, formerly Gentle Care and originally Supreme, are designed for newborn infants, and available in step sizes of Preemies, Newborn, 1, and 2.
  • Little Movers, formerly known as Natural Fit and Supreme, are designed for infants who have outgrown Little Snugglers size 2.
  • Snug & Dry Diapers, formerly known as Ultratrim, are marketed with the "LeakLock" feature, which is claimed to capture to help prevent leaks. Available in step sizes of 1 through 6.
  • Overnites Diapers are designed to absorb nighttime leaks, and available in step sizes of 3 through 6.
  • Pure & Natural Diapers were introduced in 2009 and marketed as an environmentally friendly alternative to traditional Huggies diapers. They are available in step sizes of Newborn, and 1 through 5.
  • Pull-Ups training pants for toddlers transitioning from diapers to underwear, and are available in four sizes: 12M-24M, 2T-3T, 3T-4T, and 4T-5T.
  • Natural Care wipes available in Clutch 'N Clean, Designer Tubs, Soft Packs, Tubs, Refills, and Big Packs [1]

In 2019, Huggies introduced Special Delivery, incorporating plant-based materials and unique designs.

Huggies Little Movers
16-28 lbs (7–13 kg) Little Movers Size 3
23-37 lbs (9–17 kg) Little Movers Size 4
27+ lbs (>12 kg) Little Movers Size 5
35+ lbs (>16 kg) Little Movers Size 6

Huggies Snug & Dry
8-14 lbs (3–6 kg) Snug & Dry Size 1
12-18 lbs (5–8 kg) Snug & Dry Size 2
16-28 lbs (7–13 kg) Snug & Dry Size 3
22-37 lbs (9–17 kg) Snug & Dry Size 4
27+ lbs (12+ kg) Snug & Dry Size 5
35+ lbs (16+ kg) Snug & Dry Size 6

Gender specific diapers

In Australia and certain other countries, Huggies diapers are typically marketed in gender-specific versions for boys and girls.[2]

Absorbent underwear

GoodNites are made for children and adolescents who wet the bed at night and are available in sizes XS, S/M, and L/XL. They formerly carried the Huggies logo, but are now labeled simply as "GoodNites" and are no longer sold under the Huggies brand.

Discontinued products
  • Huggies Clean Team was a line of children's bath products and wipes, now mostly discontinued. The flushable wipes that were formerly under the "Clean Team" brand are now sold under "Pull-Ups".
  • Introduced in 2004, Huggies Convertibles were discontinued due to leak problems.

References
  1. "Huggies® Wipes". www.huggies.com. Retrieved 2017-03-07.
  2. "Nappies". www.huggies.com.au. Retrieved 2018-11-04.
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