Hotel Sogo

Hotel Sogo (ホテル ソウゴ, Hoteru Sougo) is a hotel chain in the Philippines operating in different major cities and provinces in the country. Currently, the hotel group has 34 hotels over Metro Manila and 8 in other provinces.[1] The hotel generally display a lodging with a Japanese theme in a two-star accommodation.

For other uses, see Sogo (disambiguation).
Hotel Sogo
IndustryHospitality and Tourism
Founded1992
Headquarters
Philippines 
ServicesHotel lodging
Websitewww.hotelsogo.com

History

Hotel Sogo was established by two individuals in 1992. One was a hotel professional who was involved in the hotel industry for 20 years and the other was a commercial developer and a contractor with an "AAA" license. The word "Sogo" was included as part of the hotel's chain name which mean "harmony" and adopted a Japanese theme.[2][3] In the Philippines, the hotel brand brought many innovation to the hospitality industry by introducing free wifi, giving skateboards to the floor personnel, and launching a 24/24 call center.[3]

In 2016, Hotel Sogo launched the hoverboard-based service. The waiters of the hotel chain are using the self-balancing two-wheel electrical motorized boards, locally known as hoverboard for F&B drive-in services.[4] In February 2019, Hotel Sogo launched a new, simpler designed throughout its branded locations.[3]

Branches

As of February 2019, Hotel Sogo manages 39 locations in the country. The brand is owned by Global Comfort Group which also operates the hotel brands Icon Hotel and Eurotel.[5]

References
  1. Sogo Hotels in Manila, Trails.com, Inc. Retrieved 2012
  2. "About Us". Hotel Sogo. Archived from the original on 21 March 2012. Retrieved 18 March 2016.
  3. News, Panay (2019-02-12). "A glimpse into largest chain Hotel Sogo's future". Panay News. Retrieved 2020-01-27.
  4. "LOOK: Sogo uses 'hoverboards' to deliver food". ABS-CBN News. January 6, 2016. Retrieved March 1, 2016.
  5. "Hotel Sogo targets to have over 50 branches by 2020". www.bworldonline.com. 1 February 2019. Retrieved 2020-01-27.

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