Hirsty's Daily Dose

Hirsty's Daily Dose, also known as The Dose and The Capital Breakfast Show, was a British radio breakfast show, which aired on Capital Yorkshire for 11 years. It was devised and presented by Simon Hirst with Danny Oakes and Joanne "JoJo" Kelly (née Moorhouse), most often referred to as Hirsty, Danny and JoJo.

Hirsty's Daily Dose
Other namesThe Dose
The Capital Breakfast Show
GenreMusic radio
Running time4 hours (6am to 10am)
Country of originUnited Kingdom
Language(s)English
Home stationCapital Yorkshire
Hosted bySimon Hirst
Danny Oakes
Joanne "JoJo" Kelly
Created bySimon Hirst
Narrated byPeter Dickson
Trish Bertram
Recording studioLeeds, West Yorkshire
Original release13 January 2003 (2003-01-13) – 13 June 2014 (2014-06-13)
WebsiteHirsty's Daily Dose
PodcastHirsty's Overdose

History

The show first aired on Galaxy 105 at 1:05pm on Sunday 13 January 2003.[1] Hirst moved from hosting the breakfast show on Viking FM in Hull to join the Galaxy team to present their new breakfast show, covering the whole of Yorkshire, bringing Oakes to join current presenter JoJo.[2]

Galaxy was rebranded as Capital on 3 January 2011 as part of a merger of Global Radio's Galaxy and Hit Music networks to form the nine-station Capital radio network.[3] The show and its presenters were retained at the relaunched station.[4]

On 20 June 2014, Hirst announced that he had left Capital, bringing Hirsty's Daily Dose to an end after 11 years on air – the final edition aired a week before the announcement. Drivetime presenter Adam O'Neill took over as the main host of Capital Breakfast with Danny and JoJo remaining co-hosts.[5]

Features

The show used the following features in its broadcasts:

  • Anonymous Confessional - A member of the public poses a question, which would only ever be answered anonymously. Listeners then send in their stories, which are read out during the show. This feature often has a warning read by Hirsty broadcast before it to warn people to the often adult nature of the feature.
  • Clio Watch - The shows presenters, after consultation with their listeners decided that only women who were attractive drive Renault Clio cars. Listeners, therefore, can contact the show to advise the public on the location of a Clio driver. This feature has also spawned two spin offs: The first, Trophy Wife Watch has listeners on the lookout for young, attractive women who drive cars that it is perceived they cannot afford to own and are therefore in a relationship with a man who is funding her lifestyle, making her a Trophy wife. The second, Fitty 500 launched as a counter claim to Clio Watch, in which it states that attractive women drive a Fiat 500 and not Renault Clios. Fitty 500 became popular in its own right, and was picked up by a local Fiat garage who donated a Fiat 500 to the show initially for promotional purposes, and was eventually given away in a prize segment to the person who "they consider[ed] fitted the Fitty 500 bill"[6]
  • Friday Live - Members of the public are invited to be live guests on the show on Friday mornings and go behind the scenes of the show. Friday live guests often also appear on the podcast when it is recorded on a Friday.
  • He Said, She Said - an in jest agony aunt feature in which a listener sends in their dilemma for JoJo and Danny to give advice on. JoJo gives her answer first and is often quite practical. Danny's answer however is often an over the top response to the situation or a rant at the person asking for advice. This feature runs in a season, alternating with the Anonymous Confessional.
  • Last thing; First thing - starting at approximately 6:20, this is the first feature played during the show. Listeners have to send in the last thing they thought about before they went to bed and the first thing they thought about when they got up. The response are read out around 6:40.
  • Mindmasher - Brain teaser delivered by the show's producer, Luciano Giaimo, for listeners to text in their answers. Question often asked around 8:55 with the answer given around 9:10.
  • Us Lot vs. You Lot - a listener plays a game against one of the shows presenters. Examples of games played include: a general knowledge quiz and a music quiz.
  • Old Woman Game - a prank telephone call was sent from the station to a member of the public during which the voice of an elderly woman would speak a limited set of phrases with the aim of keeping the caller on the line for as long as possible. Two listeners would guess how long the call would last and the winner was whoever was closest to the actual call duration.

Podcast

Hirsty's Daily Dose had two podcasts in its history. Hirsty's Dosecast ran during the show's Galaxy days and ran to over 150 episodes. The podcast was re-launched after the rebranding to Capital, and was known as Hirsty's Overdose. The Overdose name was previously used as the name to the weekly highlights programme broadcast on Saturday mornings. The format of the podcast is quite straightforward, often consisting of the best bits of the show from the past week, along with some original content, some of which is often only suitable for a podcast.

Awards

Year Award Nominated category Result
2005 Sony Radio Academy Awards Breakfast Show Nominated
CRCA Awards Commercial Radio Presenter(s) Of The Year Won
2013 Sony Radio Academy Awards Sony Golden Headphones Award Nominated
2014 Radio Academy Awards Breakfast Show of the Year (under 10 million) Nominated

References

  1. Simon Hirst, Danny Oakes, Joanne Kelly. "Hirsty's Overdose 33". capitalfm.com/yorkshire/on-air/breakfast/show-blog/hirstys-overdose-podcast/ (Podcast). Capital Yorkshire. Event occurs at 10 minutes, 4 seconds in. Retrieved 15 April 2013.CS1 maint: multiple names: authors list (link)
  2. "SIMON HIRST, BREAKFAST HOST, CAPITAL FM", Blink Management, blinkmanagement.co.uk, archived from the original on 7 April 2013, retrieved 15 April 2013 External link in |publisher= (help)
  3. Global Radio takes Capital national, Brand Republic, 13 September 2010
  4. Local Capital line-ups revealed Archived 23 November 2010 at the Wayback Machine, RadioToday, 16 November 2010
  5. "Simon Hirst leaves Capital FM Yorkshire". RadioToday. 20 June 2014. Archived from the original on 23 June 2014. Retrieved 20 June 2014.
  6. A prize fit for a Fitty, Scunthorpe Telegraph
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