HBO Asia

HBO Asia is the Southeast Asian division of HBO. It was originally launched on 1 May 1992 as MovieVision, later rebranded on 1 April 1995 to its current name after being purchased by Home Box Office, Inc. The Singapore-based broadcast network offers channels and services with no advertisements– HBO, HBO Signature, HBO Family, HBO Hits, Cinemax and Red – as well as HBO Go and HBO on Demand. HBO Asia is also the exclusive distributor of BabyFirst in Asia.

HBO
Launched1 May 1992 (1992-05-01)
NetworkHBO
Owned byHBO Asia Pte Ltd
Picture format1080i (HDTV)
(downscaled to 480i/576i for the SDTV feed)
SloganIt's not TV, it's HBO.
Country
LanguageEnglish
Broadcast area
Headquarters151 Lorong Chuan, New Technology Park 04-05, Serangoon Gardens, Singapore
Formerly calledMovieVision
(1 May 1992-31 May 1995)
Sister channel(s)
WebsiteOfficial website
Availability
Satellite
Sky Direct (Philippines)Channel 22 (HD)
Astro (Malaysia)Channel 411 (HD)
Channel 431 (SD)
MNC Vision (Indonesia)Channel 7 (SD)
Channel 401 (HD)
Transvision (Indonesia)Channel 105 (HD)
MNC Play (Indonesia)Channel 7 (SD)
Channel 401 (HD)
Dish Home (Nepal)Channel 500 (SD)
Channel 923 (HD)
Sky Net (Myanmar)Channel 30 (SD)
Channel 109 (HD)
Dialog TV
(Sri Lanka)
Channel 80 (HD)
Cignal TV (Philippines)Channel 53 (SD)
Channel 210 (HD)
Skynindo
(Indonesia)
Channel 58 (HD 800/77/99)
Channel 78 (C01/C02)
CANAL+
(Myanmar)
Channel 28
One TV (Cambodia)Channel 28 (HD)
Thaicom 53440 H 30000 3/4
K+ (Vietnam)Channel 26 (HD)
Channel 204 (SD)
VTC Digital (Vietnam)Channel 8 (HD)
Cable
SkyCable (Philippines)Channel 54 (SD)
Channel 168 (HD)
SkyCable Zamboanga CityChannel 37
(Zamboanga City, Zamboanga del Sur, Philippines)
Pioneer Cable Vision Inc. (PCVI) (Baybay City, Leyte, Philippines)Channel 21 (HD)
First Media (Indonesia)Channel 301 (SD)
Channel 285 (HD)
PPCTV
(Cambodia)
Channel 151 (HD)
HCaTV (Vietnam)Channel 63 (HD)
HTVC (Vietnam)Channel 20 (HD)
Space Time Network (Kathmandu, Nepal)Channel 514 (HD)
Parasat Cable TV (Philippines)Channel 43 (HD)
Macau Cable TV (Macau)Channel 41 (HD)
Cablelink (Philippines)Channel 46 (SD)
Channel 303 (HD)
Ask Cable Vision
(Sri Lanka)
Channel 50 (SD)
Asianet Digital
(IND)
Channel 466 (SD)
Channel 825 (HD)
IPTV
now TV (Hong Kong)Channel 115 (SD)
Channel 110 (HD)
Singtel TV (Singapore)Channel 420 (HD/VOD)
StarHub TV (Singapore)Channel 601 (HD)
Channel 602 (VOD)
Indihome (Indonesia)Channel 935 (Dolby HD)
Channel 991 (HD)
PEO TV (Sri Lanka)Channel 29 (HD)
AIS Play (Thailand)Channel 100 (HD)
Net TV (Nepal)Channel 400 (HD)
Channel 402 (HBO Family HD)
Channel 403 (HBO Hits HD)
HBO Asia Pte Ltd.
Pte Ltd
Founded1 May 1992 (1992-05-01)
Headquarters151 Lorong Chuan, New Technology Park 04-05, Serangoon Gardens,
Area served
Asia
ProductsMovie production, TV production, Broadcasting, Cable television
Websitehboasia.com

Programming

HBO Asia has first run deals with three major Hollywood conglomerates: Warner Bros., Universal Studios and Paramount Pictures, and licensing deals with four major Hollywood conglomerates Paramount Pictures, Sony Pictures, Universal Studios and Warner Bros, in addition to its proprietary HBO Original programmes. It also licences content from The Walt Disney Studios Motion Pictures, Marvel Studios, Pixar Animation Studios, Lucasfilm, 20th Century Studios, Searchlight Pictures, Fox 2000 Pictures, Blue Sky Studios, MGM Studios, Lionsgate, Relativity Media, Millennium Films, Castle Rock Entertainment, CBS, Europacorp, FilmNation Entertainment, Focus Features, IM Global, Morgan Creek, New Line, Paramount Classics, Screen Gems, Sony Picture Classics, Village Roadshow, and Warner Independent Pictures.

  • HBO Central is a monthly program giving information about which movies and series will be shown in the coming month.
  • New seasons of HBO's Original Series or Original Productions air on Sunday nights.

Censorship

HBO Asia was heavily censored in Asia, with many shows such as Sex and the City, The Sopranos, Entourage, The Wire, Hung, Girls, True Blood, Game of Thrones and Boardwalk Empire aired in edited versions; certain programmes are not shown in some territories at all. This has been liberalised to an extent in recent years.[1][2][3]
The HBO-made series Entourage was taken off-air for three weeks by one cable operator in the Philippines pending clearance by the MTRCB. The entire series continued to air without disruption on all other Philippines cable operators.
In Vietnam, every movie with content which is considered to oppose or distort the Vietnam War, the Communist Party of Vietnam or communism is replaced by another film. In addition, if the Ministry of Culture and Information considers a movie has contents of a serious sexual or horrific nature not conforming with Vietnamese society, it will not be aired.
Movies that have the middle fingers show up are cut.

Other channels

Network Description Website
HBO Hits Shows hits and blockbuster films Official site
HBO Hits HD Shows hits and blockbuster films in High Definition.
HBO Family Shows family oriented films and series Official site
HBO Shows Hollywood films and HBO Original series Official site
HBO HD Shows Hollywood movies and HBO Originals in High Definition
HBO On Demand Shows the best Hollywood films and outstanding HBO Originals at your control Official site
HBO Signature Shows critically acclaimed and original productions Official site
Cinemax Shows action and suspense movies Official site
RED by HBO HBO Asia's 24-hour, Asian movie channel Official site
BabyFirst 24-hour channel for babies and infants distributed by HBO Asia Official site

HBO South Asia

HBO India
Launched2000
Owned byTurner International India
Picture format1080i (HDTV)
(downscaled to 576i for the SDTV feed)
SloganExperience the magic
CountryIndia
LanguageEnglish
Broadcast area
Sister channel(s)
Websitehbosouthasia.com
Availability
Satellite
Tata Sky (India)Channel 364 (SD)
Channel 363 (HD)
Dish TV (India)Channel 413
Airtel Digital TV (India)Channel 194
Big TV (India)Channel 355
Videocon D2H (India)Channel 245
Akash DTH (Bangladesh)Channel 255
Cable
Asianet Digital
(IND)
Channel 466 (SD)
Channel 825 (HD)

HBO airs a separate feed with commercial breaks for viewers in India, Pakistan, Bangladesh and Maldives. The channel is labelled as HBO South Asia. All movie promos in this beam are according to IST.

Before the launch of HBO South Asia, HBO tried replicating the premium model in India. But then HBO decided it wasn't commercially viable so the South Asia channel was launched in India and also in Bangladesh, Pakistan and Maldives.[4] Bangladesh did get HBO Asia before the launch of the South Asia channel, but then the feed was changed.[5]

HBO Asia and Eros International launched HBO Defined and HBO Hits across India on 21 February 2013 on Dish TV and Airtel Digital TV. These channels are commercial-free. The content of both the channels include movies as well as most of HBO Original Programming. When the channels launched, the main HBO channel stopped airing original series.[6]

In 2015, HBO had decided to exit the Indian market and license the channel to Turner International India.[7] The channel was rebranded with its own packaging in February 2016.[8] HBO Defined and HBO Hits would be handled by Star India, however HBO Defined and HBO Hits SD was shut down on 31 December 2015 while HBO Hits HD was replaced by HBO HD on 4 September 2016.[9] It only airs Hollywood movies, as Star India has the rights to HBO Original Programming which are available on Star World and Hotstar.[10]

See also

References

  1. "A Race to Satisfy TV Appetites in Asia". The New York Times. 23 May 1993. Retrieved 2 July 2016.
  2. "Singapore lifts Sex and City ban". BBC News. 16 July 2004. Retrieved 2 July 2016.
  3. "Winter is Coming: Game of Thrones on HBO Asia". 28 August 2011. Retrieved 2 July 2016.
  4. OSBORNE, MAGZ. "HBO Asia May Expand Ad-Supported Approach". Multichannel. Retrieved 2019-12-22.
  5. "About HBO Asia". HBO Asia. Archived from the original on May 11, 2000.
  6. "HBO Defined and HBO Hits go on-air". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2018-01-23.
  7. Kohli-Khandekar, Vanita (2014-12-19). "Is HBO giving up on its India market?". Business Standard India. Retrieved 2019-12-22.
  8. "HBO India gets branding, packaging revamp". afaqs!. Retrieved 2019-12-22.
  9. "#Experience The Magic with HBO HD!". Turner. 2016-09-06. Retrieved 2018-01-23.
  10. "Fox's Star India Strikes Exclusive Deal for HBO Originals". The Hollywood Reporter. Retrieved 2019-12-22.
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