Gushi Hui

Gushi Hui (Chinese: 故事会) (meaning Story Collections in English) is a Chinese language fortnightly literary magazine published in Chifeng, China. It is one of the leading titles in the country.[1][2]

Gushi Hui
CategoriesLiterary magazine
FrequencyFortnightly
PublisherShanghai Literature and Arts Publishing
Year founded1963 (1963)
CountryChina
Based inChifeng
LanguageChinese
ISSN0257-0238
OCLC6519998

History and profile

The magazine was established in Shanghai under the name Geming Gushihui (meaning Revolutionary Story Collections in English) in 1963.[3] However, its publication was suspended during the cultural revolution.[2] In 1974 the magazine was restarted.[2]

Formerly the magazine was published bimonthly.[4] Its frequency was changed to fortnightly in 2004.[2] The magazine is published by Shanghai Literature and Arts Publishing.[5] Its headquarters is in Chifeng.[6] The magazine mostly covers short stories.[2]

In 1979 the magazine was renamed as Gushi Hui dropping the word revolutionary.[3] In the 1980s the magazine targeted small villages and aimed at being a publication for public readings there.[4] However, this attempt was not successful.[4] On the other hand, during the 1990s it played a significant role in transition of China from the Maoist politics to the liberal economy.[3]

Circulation

Its circulation was 100,000 copies in 1979.[3] It rose to 7.6 million copies in 1985, but dropped to 4 million at the end of the 1990s.[3] In 2003 Gushi Hui was the best-selling magazine in China with a circulation of 3,520,000 copies.[7]

The circulation of Gushi Hui was reported by its publisher to be 5,400,000 copies in January 2010[8] and 3,720,000 copies in August 2010.[5]

References
  1. Michael Keane; Christina Spurgeon (May 2004). "Advertising Industry and Culture in Post-WTO China" (PDF). Media International Australia (111): 104–117.
  2. Marja Kaikkonen (2005). "Gushihui: The success story of a popular literary journal" (PDF). NIASnytt (3): 18–19. Retrieved 12 August 2015.
  3. Perry Link; Richard P. Madsen; Paul G. Pickowicz (11 December 2001). Popular China: Unofficial Culture in a Globalizing Society. Rowman & Littlefield Publishers. p. 143. ISBN 978-1-4616-4105-6. Retrieved 12 August 2015.
  4. Eugene Perry Link (2000). The Uses of Literature: Life in the Socialist Chinese Literary System. Princeton University Press. p. 193. ISBN 0-691-00198-7. Retrieved 12 August 2015.
  5. "China. Top titles" (PDF). Media Convergence Asia-Pacific. Retrieved 12 August 2015.
  6. Wanning Sun; Jenny Chio (26 July 2012). Mapping Media in China: Region, Province, Locality. Routledge. p. 6. ISBN 978-1-136-30430-9. Retrieved 12 August 2015.
  7. "Media Rates Slowly on Rise". Brand Republic. 28 November 2003. Retrieved 12 August 2015.
  8. "World Magazine Trends 2009/2010" (PDF). FIPP. Retrieved 12 August 2015.
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