Gretchen Andrew

Gretchen Andrew is an American artist. Her painting practice is mostly described as an exploration of search engine art[1] and virtual reality,[2] an exploration at which she was called a pioneer.[3]

Gretchen Andrew
Born1988
NationalityAmerican
OccupationArtist
MovementPainting, Internet Art, Post-internet
Websitehttps://www.gretchenandrew.com/ 
L'Appel du Vide, 2018.

Her work was exhibited in museums and galleries in Europe and the United States, including De Re Gallery,[2] Arebyte gallery[4] and the Metropolitan Museum of Art.[5][6]

Biography

Gretchen Andrew grew up in New Hampshire. She studied Information Systems at Boston College where she attended on a track scholarship.[7] Describing her degree she has said, "Information systems is all about how companies use technology for competitive advantage...translated into art, I'm asking how I can use information to create meaning."[8]

Andrew worked in silicon valley at both Intuit and Google. After working there from 2010–2012, she left Google to become a painter.[2] She has claimed to have developed her artistic technique by watching how to videos on YouTube.[2] The idea that one can learn about all topics on the Internet was the motto of her artistic series "How to How to How to".[4]

From 2012–2017 she apprenticed with London-based figurative painter Billy Childish who is still her mentor.[9]

Work

Gretchen Andrew's paintings explore and manipulate the functioning of search engines, particularly Google Search.[5]

Her first search engine art piece occurred accidentally when she would copy Billy Childish's paintings and title them as "After Billy Childish". Since internet technology was unable to grasp the nuance between original and facsimile, her versions popped up first when she searched for his paintings online.[7]

In 2018 Gretchen's work then focused on the political and social impact of search technology, exploring in a paper with The British Computer Society the implications for artificial intelligence.[7]

In 2018 she coined the term "search engine art" in a book she co-authored with Irini Papadimitriou through V&A Digital Futures.[1]

In February 2019 Gretchen Andrew used her Internet Imperialism process to convince Google Image Search that images of her artwork are the most important visual content related to Frieze Los Angeles, the much-hyped international art fair.[8] The digital performance brought her prominence with The Los Angeles Times, Hyperallergic, artnet, and others reporting on Gretchen and her practice.[7][8][9]

She has manipulated the search results using search engine optimization techniques for the terms "powerful person", "made for women", and "frieze Los Angeles", among others.[10] Her paintings and search engine art are said to relate to the art world in an aspirational way.[7]

References
  1. "Search Engine Art • V&A Blog". V&A Blog. September 27, 2018. Retrieved November 5, 2018.
  2. Ohanesian, Liz (February 11, 2015). "At This Gallery Show, the Art Isn't on the Walls – It's in Virtual Reality". L.A. Weekly. Retrieved August 2, 2018.
  3. "Pioneers of virtual reality art". Financial Times. Retrieved August 2, 2018.
  4. "In conversation with…Gretchen Andrew". CuratingtheContemporary. November 24, 2016. Retrieved August 2, 2018.
  5. Stimler, Neal (February 6, 2014). "Making New Art Inspired by the Met's Collections with Google Glass". metmuseum.org. Metropolitan Museum of Art. Retrieved August 9, 2018.
  6. "Self-Taught Artist Creates Exhibition From 'How To' YouTube Videos". Vice. December 14, 2016. Retrieved August 2, 2018.
  7. Womack, Catherine. "Hack the Frieze Los Angeles art fair? This painter says she's done it". Los Angeles Times. Retrieved February 23, 2019.
  8. "A Net Artist Takes Over the Google Image Search of "Frieze Los Angeles"". Hyperallergic. February 13, 2019. Retrieved February 23, 2019.
  9. "How One 'Search Engine Artist' Hacked Her Paintings Into Frieze Los Angeles's Google Results". artnet News. February 12, 2019. Retrieved February 23, 2019.
  10. "Gretchen Andrew: Searching for Different Truths". Artillery Magazine. September 5, 2018. Retrieved February 26, 2019.
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