Gorjana Reidel

[1] Gorjana designs jewelry you'll live in, love always and layer every day. Of the "more is more" mindset, Gorjana's pieces are made to mix, match and layer. Her versatile, adjustable pieces offer the wearer the chance for self-expression and endless layering possibilities. Her designs have attracted celebrities such as Josephine Skriver, Olivia Wilde and Jessica Alba.[2]

A leader in contemporary jewelry, the gorjana line is found in over 1,000 department and specialty retail stores throughout the U.S.A.[3][4] In 2016, the Reidels opened their first jewelry brand store in Laguna Beach,[5] followed by a second store in Venice Beach. The 2018 opening of another store in the West Village was their first in New York City.[6] The couple and the company have since opened 13 stores on both coasts, with plans for an aggressive retail expansion.

Gorjana immigrated to the US from Serbia when she was a child. Both she and her husband are former models who each earned a degree in marketing from Arizona State University. They were married in 2003 and have two children.[7]