Geoffrey G Parker

Geoffrey G Parker is a scholar whose work focuses on distributed innovation, energy markets, and the economics of information. He co-developed the theory of two-sided markets with Marshall Van Alstyne.

Geoffrey G. Parker
Born
Dayton, Ohio
CitizenshipUnited States of America
Alma mater
Known forTwo-sided markets
Scientific career
FieldsManagement Science
Information Economics
InstitutionsDartmouth College
Tulane University
MIT Center for Digital Business

His current research includes studies of platform business strategy, data governance, and technical/economic systems to integrate distributed energy resources.

Parker is Professor of Engineering and Director, Master of Engineering Management, (MEM) Thayer School of Engineering at Dartmouth College, the first national research university to graduate a class of engineers with more women than men. He has set the Thayer School of Engineering apart with the introduction of Data Analytics and Platform Design classes, emphasizing the business aspects of engineering and giving engineers the background they need to be business innovators and entrepreneurs. Parker is part of a unique culture that is breaking gender barriers.

Parker is also a Faculty Fellow at MIT and the MIT Center for Digital Business.[1] Parker is co-author of the book Platform Revolution, which was included among the 16 must-read business books for 2016 by Forbes.[2]

Early life and education

Geoffrey Parker was born in Dayton, Ohio. He received a BS in Electrical Engineering and Computer Science from Princeton University in 1986. He then completed the General Electric Company Financial Management Training Program and held multiple positions in engineering and finance at General Electric in North Carolina and Wisconsin. He obtained an MS in Electrical Engineering (Technology and Policy Program) in 1993 and a PhD in Management Science in 1998, both at the Massachusetts Institute of Technology.[3]

Career

Parker is Professor of Engineering and Director, Master of Engineering Management, Thayer School of Engineering, Dartmouth College. In addition, he is a Fellow at MIT's Initiative on the Digital Economy where he leads platform industry research studies and co-chairs the annual MIT Platform Strategy Summit.[1] Parker is a visiting scholar at the MIT Sloan School. His teaching includes platform strategy courses that provide managers the tools they need to understand the digital economy and technical courses that give students the skills they need to transform large data sets into actionable knowledge.[4] He was formerly Professor of Management Science at Tulane University where he served as Director of the Tulane Energy Institute. Parker has taught undergraduate and full-time MBA courses as well as professional MBA and executive MBA programs.[5]

Geoffrey G. Parker lectures. Photo taken by L. Barry Hetherington

Parker served as a National Science Foundation panelist from 2009 to 2011.[6] He is a senior editor for the journal Production and Operations Management, an associate editor for the journal Management Science[7] and President of the Industry Studies Association.[8] Parker is a member of General Electric’s Learning Advisory Board, consisting of academics drawn from across Africa, the United States of America and the United Kingdom, that assists in development and broadening of skills across Africa.[9]

Parker co-organizes and co-chairs the annual MIT Platform Strategy Summit, an executive meeting on platform-centered economics and management, where he stressed the growth of platforms, their welfare implications and their takeover of government functions.[10] At the same time, he co-chairs an academic meeting, the Platform Strategy Research Symposium.[11] Parker served as chair of the U.S.-Israel Energy Summit in 2014.[12]

Work

Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of two-sided markets with Marshall Van Alstyne.[13][14][15]

Parker and Van Alstyne observed that, unlike traditional value chains with cost and revenue on different sides, two-sided networks have cost and revenue on both sides, because the “platform” has a distinct group of users on each side.[16] Their approach has been described as the “chicken and egg” problem of how to build a platform.[17] They concluded that the problem must be solved by platform owners, typically by cross-subsidizing between groups or even giving away products or services for free.[18] Two-sided network effects can cause markets to concentrate in the hands of a few firms. These properties inform the strategies and antitrust law approaches at all firms involved in the network.[14]

His research includes studies of distributed innovation,[19] business platform strategy,[20] and platforms to integrate intermittent energy.[21]

Parker is a frequent keynote speaker and advises senior leaders on their organizations’ platform strategies. Before attending MIT, he held positions in engineering and finance at GE.

Publications

Parker's research has appeared in journals such as Harvard Business Review, MIT Sloan Management Review, Energy Economics, Information Systems Research', Journal of Economics and Management Strategy, Management Science, Production and Operations Management, and Strategic Management Journal. His work has also been featured on business news publications such as “MarketWatch” and "Wired".[3][15][19][20][22][23]

He is the co-author of Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You.[24] The book describes the information technologies, standards, and rules that make up platforms, and are used and developed by the biggest and most innovative global companies.[25] Forbes included it among 16 must-read business books for 2016, describing it as "a practical guide to the new business model that is transforming the way we work and live."[2]

Parker also co-wrote Operations Management For Dummies within the For Dummies franchise.[26]

Excerpts

Fortune’s Excerpt of Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

MIT Sloan Management Review: The Intersection of Management and Technology

Awards

Parker won the Wick Skinner Early Career Research Accomplishments Award in 2003.[27] He was given the Dean's Excellence in Teaching Award for Graduate Education at Freeman School of Business in 2014.[28]

References
  1. "Meet the IDE Team". MIT Initiative on the Digital Economy. Retrieved 30 January 2016.
  2. David Burkus (10 January 2016). "16 Must-Read Business Books For 2016". Forbes. Retrieved 30 January 2016.
  3. "Geoffrey G. Parker". Thayer School of Engineering at Dartmouth. Retrieved 30 January 2016.
  4. Miester, Mark (2016-01-08). "Tulane University - New concentration helps MBAs make sense of big data". Archived from the original on 2016-01-08. Retrieved 2018-06-20.
  5. "Geoffrey G. Parker - UC Davis Graduate School of Management". UC Davis Graduate School of Management. Retrieved 2018-06-20.
  6. Freeman. "Research: Faculty Research in Brief".
  7. "Digital Business at MIT | About - Fellows". 2011-09-24. Archived from the original on 2011-09-24. Retrieved 2018-06-20.
  8. Deal, Michael. "Geoff Parker, ISA Board of Directors". www.industrystudies.org. Retrieved 2018-06-20.
  9. "GE Launches the First GE Africa Learning Advisory Board with Focus on Local Technical Skills Development". GE Africa (Lagos). 2014-01-29. Retrieved 2018-06-20.
  10. "Here's What You Missed at MIT's 3rd Annual Platform Strategy Summit". Alister & Paine. 2015-08-05. Retrieved 2018-06-20.
  11. "Reflections on the Boston Platform Strategy Summits - The Center for Global Enterprise". The Center for Global Enterprise. Retrieved 2018-06-20.
  12. "2018 Platform Strategy Summit | MIT Initiative on the Digital Economy". ide.mit.edu. Retrieved 2018-06-20.
  13. Geoffrey Parker; Marshall W. Van Alstyne (8 November 2000). "Information Complements, Substitutes, and Strategic Product Design". Social Science Research Network. SSRN 249585. Missing or empty |url= (help)
  14. Geoffrey Parker; Marshall W. Van Alstyne (2000). "Internetwork externalities and free information goods". ACM Conference Proceedings. Retrieved 31 January 2016.
  15. Geoffrey Parker; Marshall W. Van Alstyne (29 September 2009). "Two-Sided Network Effects: A Theory of Information Product Design". Management Science. SSRN 1177443. Missing or empty |url= (help)
  16. Henry Chesbrough (9 May 2011). "Competing for Contributors in Open Innovation". Forbes. Retrieved 30 January 2016.
  17. Gawer, Annabelle (2009). Platforms, Markets and Innovation. Google Books: Edward Elgar Publishing Limited. p. 21. ISBN 9781848440708.
  18. Jason Amaral; Edward G. Anderson Jr.; Geoffrey G. Parker (21 December 2010). "Putting It Together: How to Succeed in Distributed Product Development". MIT Sloan Review. Retrieved 31 January 2016.
  19. Thomas Eisenmann; Geoffrey Parker; Marshall Van Alstyne (December 2011). "Platform envelopment". Strategic Management Journal. 32 (12): 1270–1285. doi:10.1002/smj.935.
  20. Seabron Adamson; Thomas H. Noe; Geoffrey Parker (15 March 2010). "Efficiency of Financial Transmission Rights Markets in Centrally Coordinated Periodic Auctions". Energy Economics. SSRN 1531748. Missing or empty |url= (help)
  21. "Strategies for two-sided markets". Harvard Business Review. October 2006. Retrieved 31 January 2016.
  22. Sangeet Paul Choudary; Geoffrey Parker; Marshall Van Alstyne (10 October 2013). "What Twitter knows that Blackberry didn't". Marketwatch. Retrieved 31 January 2016.
  23. "Platform Revolution". W. W. Norton. Retrieved 30 January 2016.
  24. Farhad Manjoo (20 January 2016). "Tech's Frightful 5 Will Dominate Digital Life for Foreseeable Future". The New York Times. Retrieved 29 January 2016.
  25. "Operations Management For Dummies". Wiley. Retrieved 30 January 2016.
  26. Robert H Hayes (June 2003). "The Wick Skinner Awards: Rewarding Productivity, Innovation, and Communication" (PDF). POMS Chronicle. p. 5. Retrieved 30 January 2016.
  27. "Five faculty members honored with awards". Freeman News. 7 October 2014. Retrieved 31 January 2016.

Articles

Harvard Business Review: Pipelines, Platforms and the New Rules of Strategy

Blog

Harvard Business Review

Slide Shares

Interviews

Podcasts and Videos

Reviews and Recommendations

Events

Top Google Articles

Other Publications
  1. P. Constantinides, O. Henfridsson, G. Parker (forthcoming). “Platforms and Infrastructures in the Digital Age.” Information Systems Research.
  2. E. Anderson, X. Jiang, G. Parker, B. Tan (forthcoming). “Systems Integration and the Dynamics of Partial Outsourcing.” Production and Operations Management.
  3. E. Anderson, A. Chandrasekaran, A. Davis-Blake, G. Parker (forthcoming). “Managing Outsourced Product Design: The Effectiveness of Alternative Integration Mechanisms.” Information Systems Research.
  4. Parker, G., M. Van Alstyne (forthcoming). “Innovation, Openness, and Platform Control.” Management Science.
  5. Wan, X., Cenamor, J., Parker, G., M. Van Alstyne (2017). “Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective.” Sustainability.
  6. M. Van Alstyne, Parker, G., (2017). “Platform Business: From Resources to Relationships.” GfK Marketing Intelligence Review.
  7. Parker, G., M. Van Alstyne. X. Jiang (2017). “Platform Ecosystems: How Developers Invert the Firm.” MIS Quarterly.
  8. Richard Tabors, Michael Caramanis, Elli Ntakou, Geoffrey Parker, Marshall Van Alstyne, Paul Centolella, Rick Hornby (2017), “Distributed Energy Resources: New Markets and New Products.” Hawaii International Conference on System Sciences.
  9. Buell, Joseph F.; Sigmon, David; Ducoin, Christopher; Shapiro, Max MDTeja, Nikhil; Wynter, Emmett; Hanisee, Mary K.; Parker, Geoffrey; Kandil, Emad; Darden, Michael (2016) “Initial Experience With Biologic Polymer Scaffold (Poly-4-hydroxybuturate) in Complex Abdominal Wall Reconstruction.” Annals of Surgery.
  10. M. John, I. Dortonne, B. Kim, C. Li, M. Killackey, A. Paramesh, B. Lee, R. Zhang, G. Parker, J. Buell (2016) “Do Powerful Induction Antibodies Increase Post Renal Transplant Infections?.” American Journal of Transplantation. Vol. 16.
  11. M. Van Alstyne, Parker, G., S. Choudary (2016). “Pipelines, Platforms, and the New Rules of Strategy.” Harvard Business Review.
  12. Parker, G., M. Van Alstyne, S. Choudary (2016). Platform Revolution. W.W. Norton & Company, New York, NY. Available at Amazon, Apple, Barnes and Noble, Powell's, and many more.
  13. Tabors, R., G. Parker, P. Centolella, M. Caramanis, R. Hornby, E. Ntakou, R. Masiello, J. Harrison, F. Farzan, M. Van Alstyne, A. Rudkevich. (2016). “White Paper on Developing Competitive Electricity Markets and Pricing Structures.” Prepared for: New York State Energy Research and Development Authority (NYSERDA) and New York State Department of Public Service.
  14. Shittu, E., X. Jiang, G. Parker (2015). “Energy Technology Investments in Competitive and Regulatory Environments,” Environment, Systems and Decisions.
  15. Jiang, X., G. Parker, E. Shittu (2015). “Envelope Modeling of Renewable Resource Variability and Capacity.” Computers and Operations Research.
  16. Grahovac, J., G. Parker, E. Shittu. (2015) “The Impact of Costliness, Competitive Importance, and Modularity of Investments on Outsourcing.” Production and Operations Management. Vol. 24, No. 3.
  17. Jiang, X., R. Mettu, K. B. Venable, G. Parker (2015) “Flexibility meets Variability: A multi-agent constraint based approach for incorporating renewables into the power grid” Proceedings, AAAI Workshop on Computational Sustainability.
  18. Parker, G., M. Van Alstyne (2014) “Platform Strategy.” In the Palgrave Encyclopedia of Strategic Management. M. Augier and D. Teece (eds.).
  19. Anderson, E.G., G. Parker, B. Tan (2014). “Platform Performance Investment in the Presence of Network Externalities.” Information Systems Research. Vol. 25, No. 1.
  20. Anderson, E.G. and G. Parker (2013). “Integration of Global Knowledge Networks.” Production and Operations Management. Vol. 22, No. 6.
  21. Anderson, E.G. and G. Parker (2013). “Integration and Cospecialization of Emerging Complementary Technologies by Startups.” Production and Operations Management. Vol. 22, No. 6.
  22. Anderson, M., E. Anderson, G. Parker (2013). Operations Management for Dummies. Wiley. Available from Amazon, Barnes and Noble, Powells, and many more.
  23. Adamson, S., G. Parker (2013). “Participation and Efficiency in the New York Financial Transmission Rights Markets.” Book Chapter in Financial Transmission Rights: Analysis, Experiences and Prospects (Lecture Notes in Energy). Edited by J. Rosellón, T. Kristiansen. R.
  24. Van Alstyne, M., G. Parker, T. Shanker (2013). A Redeemable Information Coupon Mechanism for Advertising Mail. USPS Office of the Inspector General White Paper.
  25. Parker, G., M. Van Alstyne (2012). “A Digital Postal Platform: Definitions and a Roadmap.” White paper prepared for the International Post Corporation.
  26. Eisenmann, T., G. Parker, M. Van Alstyne (2011). “Platform Envelopment.” Strategic Management Journal. Vol. 32.
  27. Amaral, J, E. Anderson, G. Parker (2011). “How to Succeed in Distributed Product Development.” Sloan Management Review. Vol. 52, No. 2 (Winter).
  28. Tabors, G. Parker, M. Caramanis (2010). “Development of the Smart Grid: Missing Elements in the Policy Process” IEEE Computer Society: Proceedings of the 43rd Hawaii International Conference on System Sciences.
  29. Adamson, S., T. Noe, G. Parker (2010). “Efficiency of Financial Transmission Rights Markets in Centrally Coordinated Periodic Auctions.” Energy Economics. Vol. 32, No. 4.
  30. Tan, B., E. Anderson, J. Dyer, G. Parker (2010). “Evaluating System Dynamics Models of Risky Projects Using Decision Trees: Alternative Energy Projects as an Illustrative Example.” System Dynamics Review, Vol. 26, No. 1.
  31. Parker, G., M. Van Alstyne (2009). “Six Challenges in Platform Licensing and Open Innovation.” Communications & Strategies, No. 74 (2nd Quarter).
  32. Eisenmann, T.E., G.G. Parker, M. Van Alstyne (2009). “Opening Platforms: When, Why and How?” Chapter in Platforms, Markets and Innovation. Gawer, Annabelle (ed.), Edward Elgar: Cheltenham, UK.
  33. Amaral, J, G. Parker (2008). “Foresight: Prevent Design Outsourcing Disasters.” Harvard Business Review, Vol. 86, No. 9.
  34. Anderson, E., A. Davis-Blake, S. Erzurumlu, N. Joglekar, G. Parker (2007). “The Effects of Outsourcing, Offshoring, and Distributed Product Development Organization on Coordinating the NPD Process.” Chapter in Handbook on New Product Development. Eds. C. Loch, S. Kavadias.
  35. Eisenmann, T., G. Parker, M. Van Alstyne (2006). “Strategies for Two-Sided Markets.” Harvard Business Review, Vol. 84, No. 10.
  36. Parker, G. and M. Van Alstyne (2005). “Two-Sided Network Effects: A Theory of Information Product Design.” Management Science, Vol. 51, No. 10.
  37. Noe, T. and G. Parker (2005). “Winner Take All: Competition, Strategy, and the Structure of Returns in the Internet Economy.” Journal of Economics and Management Strategy, Vol. 14, No. 1.
  38. Parker, G. and M. Van Alstyne (2005). “Mechanism Design to Promote Free Market and Open Source Software Innovation” IEEE Computer Society: Proceedings of the 38th Hawaii International Conference on System Sciences.
  39. Anderson, E.G. and G. Parker (2002). “The Effect of Learning on the Make/Buy Decision.” Production and Operations Management, Vol. 11, No. 3.
  40. Parker, G.G. and E.G. Anderson (2002). “From Buyer to Integrator: The Transformation of the Supply Chain Manager in the Vertically Disintegrating Firm.” Production and Operations Management, Vol 11, No. 1.
  41. Parker, G., E. Anderson (2001), “Supply Chain Integration: Putting Humpty-Dumpty Back Together Again,” Chapter in New Directions in Supply-Chain Management: Technology, Strategy, and Implementation.
  42. Anderson, E. G. Jr., C. Fine, and G. Parker (2000). “Upstream Volatility in the Supply Chain: The Machine Tool Industry as a Case Study.” Production and Operations Management, Vol 9, No. 3.
  43. Parker, G., M. Van Alstyne. (2000). “Information complements, substitutes, and strategic product design.” Proceedings of the twenty first International Conference on Information Systems. Association for Information Systems, 13-15.
  44. Parker, G., M. Van Alstyne (2000). “Internetwork Externalities and Free Information Goods,” Proceedings of the 2nd ACM conference on Electronic Commerce.
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