G/O Digital

G/O Digital is an American company that sells digital marketing solutions to local businesses and franchises in the United States. As of April 2016, the company had more than 482 employees. G/O Digital (pronounced “Geo Digital”) is a TEGNA Inc. company under the TEGNA Digital umbrella, with such brands as Cars.com, Cofactor, and CareerBuilder. The company is led by President and CEO, Tim Fagan.

In November 2018, G/O Digital discontinued most of its operations. The remainder of the company was rolled up into its parent company, under the flag TEGNA Marketing Solutions.

History

G/O Digital began as a division of Gannett Co., Inc. and was named GannettLocal. In 2013, its name was changed to G/O Digital and combined digital advertising and marketing assets, BLiNQ, ShopLocal, Key Ring, Gannett Local and DealChicken, under the newly formed digital marketing agency G/O Digital.[1] G/O Digital operates from existing offices in Phoenix, Ariz. and Nashville, Tenn. In 2015, G/O Digital's parent company, Gannett[2], spun off its publishing business and changed its name to TEGNA Inc. (NYSE: TGNA). TEGNA is composed of media and digital businesses. The spun-off publishing business retained the name Gannett Co., Inc.

Awards and partnerships
  • Google Adwords Premier SMB Partner[3]
  • Bing Partner [4]
  • International Franchise Association Supplier Forum [5]
  • Association of Private Sector Colleges and Universities Allied Plus Member [6]
  • BBB [7]
  • 2016 Kenshoo Infinity Award - Local Search for Unitek [8]
  • 22nd Annual Communicator Award for Online Advertising & Marketing - Award of Distinction - Email Marketing - Ken Wilson Ford Achieves $3.2M in Email Marketing Success [9]
  • 22nd Annual Communicator Award for Online Advertising & Marketing - Award of Distinction - Social Media - Pinot's Palette: Growth through Social Strategy [9]
  • 2016 Hermes Creative Award - Gold Award - Social Marketing Campaign - The Pulse Boutique: Facebook ads transform The Pulse Boutique from a side job to a profitable online business.[10]
  • 2016 American Marketing Association Phoenix Spectrum Award - Data/Market Research Award: Market Research.[11]
  • 2015 Content Marketing Awards - Best native advertising/Sponsored Client - Leveraging Content to Connect & Break Through the Clutter by G/O Digital.[12]
  • 2015 PR Daily's Content Marketing Awards - Infographics - Honorable Mention [13]

References
  1. Gannett Dives Deeper Into Agency Business With 'G/O Digital'
  2. http://www.usatoday.com/story/money/2015/04/21/gannett-changes-name-to-tegna/26127343/
  3. http://www.google.com/ads/premiersmbpartner/advertisers-findpartner.html#tab=partner-godigitalmarketing-com
  4. http://advertise.bingads.microsoft.com/en-us/directory-of-bing-partners
  5. http://www.franchise.org/go-digital-supplier
  6. http://www.career.org/membership/apscu-member-companies/allied-plus-and-allied-members/index.cfm
  7. http://www.bbb.org/phoenix/business-reviews/internet-marketing-services/g-o-digital-marketing-in-phoenix-az-1000033035
  8. http://kenshoo.com/infinities-2016-pr/
  9. https://www.communicatorawards.com/winners/list/?l=G&event=11&category=9&award=D
  10. https://enter.hermesawards.com/winners/#/gold/2016
  11. http://amaphoenix.org/community/spectrum-awards/
  12. http://contentmarketingawards.com/2015-winners/
  13. http://www.prdaily.com/Awards/ContentMarketingAwards2015Winners.aspx
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