Gü

Gü (/ɡuː/[1]) is a company that produces a wide range of desserts, sold in the United Kingdom, Austria, Germany, the Netherlands, France, Australia, New Zealand, Italy and the United States.[2] The product is made in the UK and was created by entrepreneur James Averdieck.[3]

Gü
Subsidiary
IndustryDessert
Founded2003 (2003) in London, United Kingdom
Headquarters
United Kingdom 
Key people
James Averdieck
(Founder and ex director)
ParentNoble Foods
Websitegupuds.com

Overview

Launch

Gü launched in 2003 with three products: two chocolate mousses and a chocolate soufflé in glass ramekins,[4] developed through a joint venture with a patisserie company in London. The venture had a seed capital of £65,000.[5]

Gü diversified into fruity puddings with a new brand called Frü in 2005 but merged this with the Gü brand in May 2010.[6] In 2007 Gü launched 24 new products.[7]

In 2010, James Averdieck collected approximately £9 million after selling Gü to Noble Foods for £32.5 million.[5]

Products

The company's products include ramekin, sharing puds,[8] mini puds and mousses. Various styles are produced, including cheesecakes, puddings and tortes, in various flavours.

Awards

Gü received a Design Week Award.[9]

See also

References
  1. "FAQs". Gu Puds. Archived from the original on 28 July 2012. Retrieved 14 August 2017. Back when we were born in 2003 – we thought long and hard for a suitable name for our decadent treats. We began by playing around with the word goût – French for taste. However, gout in English refers to an unsightly disease of the foot; not at all appropriate for puds! We eventually came up with Gü (pronounced ‘goo’) – which evokes the gooey oozing nature of our puddings.
  2. Matt Kingdon (9 February 2012). "Innovation at Work: Unlocking the Promise of Innovation". mattkingdon. Retrieved 15 May 2014.
  3. Miles Brignall (3 August 2003). "Launch pad". The Guardian. Retrieved 15 May 2014.
  4. Durham University. "OUR ALUMNI: JAMES AVERDIECK". Durham University. Retrieved 15 May 2014.
  5. Dominic Walsh (3 July 2013). "City Diary: trying to crack the market, again". The Times. Retrieved 15 May 2014.
  6. Gü. "About us". gupuds.com. Archived from the original on 19 May 2014. Retrieved 15 May 2014.
  7. Will Peakin (17 February 2013). "Taste of success". Holyrood. Archived from the original on 17 May 2014. Retrieved 15 May 2014.
  8. Gü. "Our Puds". Güpuds.com. Archived from the original on 19 May 2014. Retrieved 15 May 2014.
  9. big fish. "Awards & recognition". big fish. Retrieved 9 April 2014.
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