Fruition

Fruition is a full service digital marketing agency based in Denver, Colorado that provides web design & development and Internet marketing services to multiple international corporations.[6][7] The company is also known for its Google Penalty Checker tool.[8][9][10][11]

Fruition
IndustryAdvertising & Marketing
Founded2000
FounderBrad Anderson
HeadquartersDenver, Colorado, United States[1]
Key people
Brad Anderson (CEO)[2]
ProductsGoogle penalty checker,[3] Site analyzer
ServicesSEO, SEM, Branding, Internet Marketing[4][5]
Websitefruition.net

History

Founded in 2000[12] by current CEO Brad Anderson,[2] Fruition initially began as an SEO company. It later expanded to the larger niche of digital marketing.[12] The company's core services now include SEO, website development & design,[13] app development, digital marketing, and brand & reputation management.[4][5] Fruition was first trademarked in 2002, and registered with the World Intellectual Property Organization in 2007.[14]

Google Penalty Checker

In 2013, Fruition released its Google Penalty Checker tool, which has notably been the subject of multiple news reports.[9][10][11][15][16][17] It is a proprietary tool that uses statistical analysis and third-party data to determine if a website had been hit by a Google penalty, as well as which particular update caused it.[18][19] Once the tool is granted access to a Google Analytics account,[10][20] it uses algorithms involving bounce rates, organic traffic, new vs. repeat visits, and page views, among other data, to evaluate a possible Google penalty[3][9][16][17] due to a recent update.[11] It provides a graph of all the updates and the percentage of their effect on the site.[10] The tool is free for up to two sites, after which pricing is applicable.[9][20]

The tool has been noted to be beneficial for businesses that do not stay up to date with Google updates.[11]

References
  1. "Fruition Internet Marketing". Angieslist. Retrieved 15 August 2015.
  2. "Find out if Google Algorithm Updates Make Your Website's Search Rank Drop". Zemanta. Retrieved 15 August 2015.
  3. "Fruition - Google SEO Penalty Checker". google.com. Google. Retrieved 15 August 2015.
  4. "Fruition Internet Marketing". Manta. Retrieved 15 August 2015.
  5. "Fruition Internet Marketing". Bizjournals. Retrieved 15 August 2015.
  6. "Fruition". Inc.com. Retrieved 15 August 2015.
  7. "Fruition". Builtin Colorado. Retrieved 15 August 2015.
  8. "Avoid Google Penguin 2.0 Slowdowns". Website Magazine. 21 May 2013. Retrieved 15 August 2015.
  9. Finley, Kate (22 July 2013). "Enter Amazingness: Google Penalty Checker Tool". Spinsucks. Retrieved 15 August 2015.
  10. Holland, Ben (28 January 2015). "How to Tell if Your Site Has Been Hit with a Google Penalty". Semrush. Retrieved 15 August 2015.
  11. Bradley, Anca (20 December 2013). "Top 10 Online Marketing Tools for Small Businesses". Builtin Colorado. Retrieved 15 August 2015.
  12. "Fruition hiring after finding success with Google Penalty Checker". Confluence Denver. Retrieved 15 August 2015.
  13. "About Fruition". fruition.net. Fruition. Retrieved 15 August 2015.
  14. http://www.wipo.int/branddb/en/showData.jsp?ID=MAD_ACT.0936511
  15. "Google Penalty Checker Part II: 6 Tips for Travel Websites Google Ranking". Travel Business Success. Retrieved 15 August 2015.
  16. Bradley, Anca (7 April 2014). "Getting Out of the Google Penalty Box". Business.com. Retrieved 15 August 2015.
  17. Hines, Kristi (7 November 2014). "10 Tools to Help Discover and Monitor Negative SEO Activity". Search Engine Watch. Retrieved 15 August 2015.
  18. "How to Identify and Recover From a Google Penguin Penalty". Quicksprout. Retrieved 15 August 2015.
  19. Finley, Kate (17 September 2013). "Toolkit Tuesday: Free SEO Tool: Fruition Google Penalty Checker". Thinkbelle. Retrieved 15 August 2015.
  20. Hines, Kristi (10 February 2014). "5 Tools to Help You Identify a Google Slap". iacquire. Retrieved 15 August 2015.
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