Freshpet Vital

Freshpet Vital is a brand of Freshpet dog and cat food recipes. It is a meat-based meal with vegetables, available in grain and non-grain varieties. Vital is gently cooked and packaged into rolls. The foods are all refrigerated, ready to eat, and sold in pet specialty stores across the United States and Canada.

Freshpet Vital
Inception2011
ManufacturerFreshpet
AvailableUnited States and Canada
WebsiteFreshpet Vital

History

The Vital brand was introduced in 2012. Capitalizing on evolutionary dietary trends,[1] Vital was designed to replicate dogs and cats’ carnivorous diets. Vital consists of 80 percent or more fresh poultry, meat or fish. The recipes also contain novel proteins such as salmon and bison for dogs with protein sensitivities. Antioxidant-rich fruits such as dark berries and pomegranates as well as vitamin-rich vegetables like spinach are included to create a balanced meal for pets.[2]

Minimal processing

Freshpet Vital is gently cooked with minimal heat to maintain the ingredients’ high nutritional value. It contains no chemical preservatives found in dry or canned foods such as BHA and propalyene. Since the product is gently cooked, it requires refrigeration.[3]

Availability

In 2012, Petco became the first national pet specialty retailer to offer Freshpet Vital nationwide.[4] Today, Freshpet Vital is available at Petco .[5]

References
  1. Bradshaw, John (2006). "The Evolutionary Basis for the Feeding Behavior of Domestic Dogs (Canis familiaris) and Cats (Felis catus)". The Journal of Nutrition.
  2. "Freshpet Foods Vital". Pet Food Industry. Retrieved 8 April 2014.
  3. Tarnowski, Joe. "NONFOODS: Pet Food: Grocer's new best friend". Progressive Grocer. Archived from the original on 8 April 2014. Retrieved 8 April 2014.
  4. "PetCo is the First to Offer Fresh Refrigerated Pet Food Nationally in Response to the Fastest Growing Pet Food Category". Marketing Maven PR. Retrieved 22 April 2014.
  5. "Why Fresh?". Petsmart. Retrieved 8 April 2014.
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