FreshMinds
FreshMinds Talent Ltd. is a recruitment consultancy based in London and operates with businesses across the UK and Europe. The company specializes in placing talent into strategic, analytical and commercial roles, either on a permanent or short-term project basis and from graduate to executive level. Clients range from public sector organisations to multinational blue chip corporations and FTSE 100 companies.[1]
History
Freshminds was founded as a research consultancy in 2000 by Caroline Plumb and Charlie Osmond – two Oxford graduates fresh from university. As well as conducting various projects and "delivering insights" for their clients, the company also pioneered a flexible working model for placing candidates into the client organisation to conduct the work on a short-term basis.
Shortly after inception, clients began asking to hire the candidates permanently, hence initiating the recruitment side of the business. In 2007, Freshminds split the recruitment and research consultancies into two separate, specialist operating units. After rebranding in 2018, the market research arm now operates under the name Decidedly as an insight and innovation consultancy.