Foxton Fizz

Foxton Fizz is the name of a soda drink produced in Foxton, New Zealand.

Bottles of Foxton Fizz (flavours raspberry, lemonade, kola, creaming soda & lime)

Background

Back when there were over 230 independent soda factories across New Zealand, most small towns made their own local soda, and so the Foxton Fizz factory started up its machines in 1918, bringing their fizz to Foxton.[1] It is 102 years old and one of the last independent soda companies in New Zealand.[2]

For an entire century, they've stayed in their hometown Foxton, operating from the Foxton Fizz factory on 8 Whyte Street and delivering their fizz around New Zealand in their now iconic wooden crates.[2] What started as a local drink soon became a familiar offering in lunch bars and hotels, and a staple at family gatherings and celebrations.

Starting as a family business, Foxton Fizz passed through a number of hands in the Perreau family. Over the years since, the international soda drink manufacturers, with their slick marketing and cut-price methods, dominated to such a degree that almost every local bottler and their uniquely kiwi brands are now only memories.

But Foxton Fizz continued to thrive, making small changes like using reusable glass bottles to replace soda siphors in 1955, and using recyclable cartons 2008 onwards to become a more environmentally-friendly company that kiwis have continued to love for decades.[2]

So when Murray Perreau decided that he needed to call it a day, and the doors could be been shut forever a near tragedy took place. Luckily a group of friends from Wellington got together and bought Foxton Fizz, ensuring this iconic brand could survive.[2]

With consumers showing a renewed interest in unique brands, Foxton Fizz continues to gain in popularity and can be found in great cafes all over New Zealand.

Products

The kiwi fizz comes in multiple flavours, including Lime, Raspberry, Kola, Lemonade, Creaming Soda, and Cocktail.

Extra

An experimental short film, Fizz Factory was shot at the factory in late 2006. The film features a soundtrack that includes excerpts of music by German minimalist composer Hans Otte.

References
  1. McKinnon, Malcolm (21 February 2007). "Manawatū and Horowhenua: Foxton Fizz". Te Ara: The Encyclopedia of New Zealand. Ministry of Culture and Heritage, New Zealand. ISBN 0-478-18451-4. Retrieved 13 March 2007.
  2. "History of Foxton Fizz". Foxton Fizz. Retrieved 15 February 2013.


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