Forest Essentials

Forest Essentials is an Indian cosmetics, skincare and perfume company that specialises in Ayurvedic preparations for its products. It was founded in 2000 by Mira Kulkarni in New Delhi, India.[1]

Forest Essentials
Private
IndustryWellness, Cosmetics
Founded2000
FounderMira Kulkarni
Headquarters
New Delhi
,
India
Area served
India, US, UK, Australia, UAE
Key people
Samrath Bedi, Managing Director
RevenueUS$4 million
Number of employees
135 (2018)
WebsiteOfficial website

History

Mira Kulkarni started the business in 2000 with an investment of Rs.2 lakhs, then only selling handmade soaps and candles.[2] The business expanded after the Delhi hotel Hyatt Regency ordered the soaps for their rooms.[3] In 2005-06, the company posted sales of Rs.6 crore.

Business

In 2008, the New York-based Estée Lauder Companies acquired a 20% stake in the company. In 2014, this was further increased to 40%.[4] Kulkarni's son Samrath Bedi currently serves as the managing director of the company.[5][6]

The company has 80 stores in India[7], supplies to 190 hotels and export to 120 countries.[8] The factories are in Haridwar and Lodsi in Tehri Garhwal district, Uttarakhand.

Forest Essentials sells natural, organic and Ayurvedic cosmetics and has a policy of not testing their products on animals.[9]

References
  1. https://www.fortuneindia.com/people/este-lauders-dream-girl/100473
  2. Nanditta Chibber. "How Forest Essentials was born, and grew | Business Standard News". Business-standard.com. Retrieved 2019-03-21.
  3. "Deep rooted beauty: Mira Kulkarni, MD, Forest Essentials - The Economic Times". Economictimes.indiatimes.com. 2010-08-22. Retrieved 2019-03-21.
  4. "Estee Lauder to up stake in Forest Essentials - The Economic Times". Economictimes.indiatimes.com. 2014-12-18. Retrieved 2019-03-21.
  5. ""Understand your brand and stay true to it"- Business News". Businesstoday.in. 2015-11-08. Retrieved 2019-03-21.
  6. "Are you a robot?". Bloomberg. Retrieved 2019-03-21.
  7. www.ETBrandEquity.com. "The essentials of branding in beauty - ET BrandEquity". ETBrandEquity.com. Retrieved 2020-01-28.
  8. "Meet The Fabulous Women Behind These Homegrown Brands We Absolutely Love | HuffPost India". Huffingtonpost.in. Retrieved 2019-03-21.
  9. "'No animal test' rule to apply to imported cosmetics too". The Hindu BusinessLine. 2018-03-12. Retrieved 2019-03-21.
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