FirstCry

FirstCry is an Indian online store for baby product retailing launched in the year 2010. In 2016 FirstCry acquired BabyOye, a brand that was owned by the Mahindra Group, for ₹362 crore (equivalent to ₹419 crore or US$59 million in 2019).[2][3] The merged entity now does business under the name - FirstCry.com, a FirstCry Mahindra Venture.[4][5] In January 2020 the consolidated company had over 380 stores across the country out of which around 350 are franchise stores, making is "Asia's largest online shopping store for kids & baby products."[2] FirstCry opened its first outlet in Srinagar in May 2019.[6] The company acquired playschool company "Oi Playschool".[1][7] It is into its series E round of financing.[8]

FirstCry.com
A FirstCry Mahindra Venture
MottoBig store for little ones
Formation2010
FounderSupam Maheshwari, CEO
Amitava Saha[1]
Merger ofBabyOye (Mahindra Group), previously known as "Mom and Me"
TypeCompany
OwnerBrainBees Solutions Pvt Ltd
Websitewww.firstcry.com

References
  1. Mohapatra, Debasis (2020-02-19). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 2020-03-14.
  2. Marya, Ashita (2020-01-02). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 2020-03-14.
  3. Chanchani, Madhav (2016-10-15). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 2020-03-14.
  4. "FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 2020-03-14.
  5. Chakraborty, Sayan (2016-10-15). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 2020-03-14.
  6. "FirstCry.com opens outlet in Srinagar". Greater Kashmir. 2019-05-29. Retrieved 2020-03-14.
  7. Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 2020-03-14.
  8. "SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 2020-02-07. Retrieved 2020-03-14.
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