Fairsharemusic

Fairsharemusic was the brainchild of Lee Cannon, a social entrepreneur with extensive experience of working in the music industry.[5] Through working on projects such as Live Aid, Cannon saw what could be achieved when harnessing the power of music to help others.[6] Beta testing of the site began in June 2010 followed by a successful public launch in 2011.

The main premise of fairsharemusic is centred on the concept of Micro-donations [7] whereby individually the amount of money donated from each track is small but collectively they make a huge difference.[8] The organisation is also a pioneer of Embedded generosity through their integration of charitable giving with the purchase of music at no extra cost to the consumer.

• White label version of the store provided for each charity partner.
• Extensive music library of 22 million high quality (320 kbit/s) DRM-free MP3s.
• Playlists tailor-made by music industry professionals and charitable organisations.[9]
• Regular features with popular and up-and-coming artists.
• Digital locker for multiple downloads of paid-for-tracks.[10]

fairsharemusic aimed to be fully transparent in detailing where the money spent on every purchase ended up. As well as pledging 50% of net profits to charity they also guaranteed to pledge at least 4p of every track price regardless of whether they made a loss.[2] For example, one album costing £7.99 would result in a 32p donation to charity.

The store had the backing of twenty two charity partners including Amnesty International, British Heart Foundation, British Red Cross, Centrepoint, Friends of the Earth, NSPCC, Oxfam, Sue Ryder Care, Teenage Cancer Trust, World Wide Fund for Nature, Action Aid, Alzheimer's Society, Cancer Research UK, Keep Britain Tidy, Marie Curie Cancer Care, Nordoff-Robbins, RSPCA, Vinspired, Virgin Unite, War Child (charity), WWF (conservation organization), Youth Music and Arlington Futures.[3]

• Company home page