EziBuy

EziBuy is a New Zealand-founded multi-channel retailer in Australasia. It sells clothes, homeware and gifts.[1]

EziBuy Limited
Subsidiary
IndustryClothing Retail
Founded1978
Headquarters
Auckland City 1010
,
New Zealand
Key people
Acting MD: Edwina Neilson Founders: Peter & Gerard Gillespie
ProductsWomen's Clothes, Children's Clothes, Men's Clothes, Shoes, Accessories, Homeware
Number of employees
900-1000
ParentAlceon Group
Websiteezibuy.com

History

EziBuy was established in 1978 by brothers Peter and Gerard Gillespie, and their friend John Robinson in Palmerston North, New Zealand. The business began as a catalogue retailer selling womenswear and menswear. The first catalogue was a simple folded, A3 black and white page which was mailed to a list of local organisations in 1978. EziBuy celebrated its 35th anniversary at their Palmerston North distribution centre.[2][3]

In January 2002, EziBuy purchased Myer Direct from Coles Myer.

In August 2013, EziBuy was acquired by Woolworths Limited.[4][5]

In June 2017, EziBuy was acquired by Alceon Group.

EziBuy is currently the largest[6] fashion and homeware multi-channel retailer in Australasia. The business mails over 23 million catalogues every year and processes more than 1.75 million orders annually.

Store and services

EziBuy operates on multi-channel business model both in Australia and New Zealand. Customers purchase products via the website, from catalogues,[7][8] and also through retail stores across New Zealand.

Plus Size Clothing

Sara, Formfit, Deesse, Isobar Active Plus and Quayside Plus Size are some of its successful brands of plus size clothing for women.

Distribution centre

EziBuy’s distribution centre[9][10] remains in Palmerston North, New Zealand.

Awards
  • The Keith Norris Direct Marketing Organisation of the Year Award 2012[11][12]

References
  1. Company Overview of EziBuy Limited, Bloomsburg Business Week
  2. Big birthday present to Palmerston North, Stuff.co.nz, July 10, 2013
  3. Ezibuy’s 35 years in Palmerston North - TV News Video, TVNZ, July 3, 2013
  4. Woolworths buys EziBuy in $NZ350m deal, News.com.au, Aug 22, 2013
  5. Woolworths buys Ezibuy for $350m, The New Zealand Herald, Aug 22, 2013
  6. Woolies snaps up Kiwi retailer EziBuy, The Sunday Morning Herald, Aug 22, 2013
  7. "Kiwis still catalogue shopping from the couch - EziBuy". TVNZ. July 18, 2012.
  8. Future of Catalogue Shopping, TVNZ, July 18, 2012
  9. Ezibuy distribution centre opened in Palmerston North, The National Business Review, July 11, 2006, archived from the original on 2016-03-04, retrieved 2019-10-05
  10. Wallace Development Company Limited Photo Gallery showing EziBuy Distribution Centre Building in 2005, archived from the original on 2016-03-04, retrieved 2014-09-01
  11. 2012 NZDM Award Winners, Marketing Association of NZ, 2012
  12. The Joy of EziBuy, True Customer Intimacy!, Marketing Association of NZ, July 28, 2013
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