Exit Intent Popup

An exit intent popup is a technique used in online shops and websites to retain visitors that are going to leave the site.

With an exit intent popup, a visitor's mouse movements are tracked, and when the cursor moves outside the upper page boundary (because the tab bar is usually there), a popup window is shown. The ad is triggered by using a JavaScript snippet that measures the speed and direction of the mouse.[1] Often, the popup contains a discount code to convince the user to finish the sale. Exit intent advertisements can also be used to offer a discount, push to a demo, collect emails, or segment to a newsletter list.

Exit intent technology, including the detection of exit behavior of an internet user, was invented and patented by Ryan Urban, the CEO and co-founder of BounceX, in 2012.[2]

Exit intent technology on mobile devices

The exit-intent technology works differently on mobile devices than on a desktop. There is no mouse movement to track, so advanced exit intent popup software will show a popup once a visitor tries to click "back" or close the mobile browser tab.[3]

Shopping systems implementing Exit Intent Popups
  • Trusted Shops, with their "Trustbadge Technology"[4]

References
  1. "19 Exit Intent Popup Examples to Increase Conversion and Grow Revenue". blog.useproof.com. Retrieved 2018-08-20.
  2. "Detection of exit behavior of an internet user". patents.google.com. Retrieved 2019-01-04.
  4. "TrustedShops Pricing: Trustbadge Technology".
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