Euromonitor International

Euromonitor International Ltd is a London-based 1972-founded marketing research company[1] with more than 1,000[2] market research experts and consultants.

The company's reports[3] and industry research is cited by worldwide news media[4][5][6] regarding companies[7] in over 80 countries.[8]

Market presence

The company has been compared to the somewhat smaller[9] Mintel, in three ways:

  • "operates in the Business Support Services industry"
  • 1972-founded
  • London-based.

Data sources and information provided

Universities and libraries have special access[10][11] to Euromonitor's Passport "lifestyle statistics and reports" in what was "formerly known as GMID, Global Market Information Database."[10] A catalog cited 14 courses that use this data.

Results of the company's research reaches the public via periodicals that cite results[12][13] and other media.[14]

Their focus is not limited to a single age group.[15]

References
  1. "Chart of the Week: Coffee and tea around the world". PEWresearch.org Pew Research Center. December 20, 2013. This map from The Economist (aggregating data on 79 countries from market-research firm Euromonitor International)
  2. "Euromonitor International".
  3. Kerry Olsen (January 20, 2020). "Inside Prada's Pop-Up Private Club". The New York Times.
  4. Phyllida Jay (January 11, 2020). "Zegna's Indian Ambitions". The New York Times.
  5. "Sweets industry stands firm against sugar backlash - BBC News". BBC.com BBC News. February 10, 2019.
  6. Elizabeth Hotson (February 11, 2020). "Which country spends the most on its pets?". The Economist.
  7. "McDonald's Plans to Add New Restaurants in Asia". The New York Times.
  8. "Cleaning Products: Conference US 2017". headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Sao Paulo, Santiago, Dubai, Bangalore, ...
  9. "Euromonitor International Competitors". Mintel generates 85% the revenue of Euromonitor International
  10. "Research Library". QueensU.CA (Queen's University at Kingston, Ontario, Canada). Access restricted to the Queen's community
  11. "Passport (Euromonitor International)". Falvey Memorial Library.
  12. "Insights From The Euromonitor Global Health And Nutrition Survey". Entrepreneur (magazine). June 10, 2019.
  13. Eddy Goldberg (January 23, 2020). "Euromonitor International Report: 'Top 10 Global Consumer Trends 2020'". Multi-Unit Franchisee (magazine).
  14. List of cities by international visitors
  15. "Euromonitor releases report on adult incontinence in North America". Nonwovens Industry Magazine. June 27, 2018.
  • This article began as a (s)lightly enhanced version of a Vietnamese-language machine translation, with English-language sourcing, including NYTimes and BBC.
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