Etisalat Misr

Etisalat Misr spearheaded several rankings in various fields, achieving hundreds of international and local awards, the last of which was the ICT industry’s «Best African Operator» Award, during the Telecom Review Leaders' Summit. Etisalat Misr also won the “Best Working Environment and Recruiter” in Egypt for the year of 2020.

Within two years of operation, the company was able to attract more than 15 million subscribers, which is considered an achievement as other competitors only achieved that number within ten years.

Etisalat Misr is one of the largest investors in Egypt, spending more than 50 billion pounds over a period of 12 years to develop its network and infrastructure. The company’s capital also increased by approximately 4.5 billion pounds, raised from the company’s main shareholders to make the total capital 19.5 billion pounds. These ongoing investments have enabled Etisalat Misr to become the prime company in the Egyptian telecommunications market.

The ownership structure of Etisalat Misr is divided into seven entities: Etisalat International Egypt Co. Ltd. – Emirates 66% of capital, Post for Investments S.A.E – Egypt 20%, DAS Holding 5%, DIFC LLC – UAE 5%, Saudi Tech Invest Com 1.5%, Al Naboodah Investments – UAE 1.5%, and Mawarid Finance – UAE 1%.

The company’s success has allowed it to position itself as the provider of the best customer experience in the Egyptian telecommunications market. According to several reports, including the TRIM report – which is issued successively to measure the quality of the services provided, the customer base and market shares -- confirmed the increase in the number of the company's customers and the increase of its share in the Egyptian market, proving that it is "The Best Operator in Egypt".

Etisalat Misr has a strong, modern and developed network that qualifies it to host WE’s customers on its network with the highest quality service provided.[MI2]

Etisalat Misr participates in the activation of the digital transformation file adopted by the Egyptian state, through modern and advanced digital (OTT) services provided by the company, including but not limited to My Etisalat, Etisalat Music, Etisalat Sports, Etisalat Games and Etisalat E-Walllet.

Etisalat Misr adopts advanced smart solutions in smart city technologies, and management of supply chains concerned with the flow of goods and services. It also provides many services for the New Administrative Capital Project, starting from the provision and installation of integrated solutions, to transforming the city's services, from electricity, water, gas, parking, road lighting, billboards, waste management, automated and smart services, and even the establishment of a management and control center, all the way to providing technical support.

On October 4, 2011, Etisalat Misr signed a contract to sponsor Al-Ahly Club’s shirt for three years. The signing was held in the presence of the company’s chairman Eng. Gamal El-Sadat, it’s CEO Saleh Al-Abdooli, and a number of company leaders, in addition to Al-Ahly Club President Hassan Hamdi and Al-Ahly Club’s Vice President Captain Mahmoud Al-Khatib, and the club’s technical director, Manuel Jose. Etisalat Misr sponsored Al-Ahly Club shirt for three years for 135 million pounds, after a rife competition with Vodafone. The bid against Vodafone had reached 130 million, and Etisalat was able to seal the deal after raising the bid by 5 million.

Etisalat Misr has exerted great efforts in the field of social responsibility in the Egyptian market throughout the years of its operation, and has spent over 100 million pounds on different social causes. Since its inception in Egypt, it has launched programs within the "cause-based CSR" concept, which is based on tackling specific issues and harnessing all the company's capabilities to serve these issues. These programs included, but are not limited to, "Water is the Origin of Life", "Support for Autism", and “Support for the Deaf” through the "Line of Sight" initiative for the users of sign language, which depends on technology provided by Etisalat. The company was also keen on sponsoring the Egyptian Paralympic Committee (which had multiple accomplishments at the London 2012 Olympics), in addition to participating in Virus C campaigns. All of these initiatives have made a clear, on-ground difference in the fields of environment, special needs, health and sustainable development.

Etisalat Misr also aims to support health and technology files, and work on sustainable growth initiatives, which aim to build a secure digital world. This facilitates access to health services for the largest number of citizens, by enhancing the quality of life through innovative products and services, which reflects positively on society in the long run.

Etisalat Misr seeks to achieve its vision by setting major strategic pillars for the next 5 years:

• Technology Sector - The effective investment of the company's resources to create a positive impact on community development.
• Healthcare Sector - Sustainable community contribution by expanding strategic partnerships with the health sector.
• Responsible Employee - Motivate employees and increase their positive interaction with significant societal issues.

• Telecom Egypt
• Vodafone Egypt
• Orange Egypt

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• Official website
• Etisalat U.A.E.
• Etisalat Group