Enfant Philippines

Enfant Philippines is a brand of infant apparels and other products in the Philippines and other Southeast Asian countries. Currently, all of its apparels are made in Thailand and other products are made in China and Thailand.[1]

Enfant's product line in the Philippines include baby apparels, toiletries, furniture, feeding products, cotton products and lots more. All these products are sold nationwide in various malls and department stores. Currently, the brand is being handled by Minton Multiresources Incorporated (MMR) and has 18 boutique outlets and more than 100 concessionaire outlets.[2]

Enfant Philippines opened to the public in 1995 by opening its first boutique in SM Megamall located in Ortigas Center, Mandaluyong. For the next years, Enfant opened more 24 more boutique outlets in Metro Manila plus the surrounding provinces including Baguio, Lucena (closed), Batangas (to be closed) and San Fernando, Pampanga.[3] Due to weak businesses in some areas, stores were closed to cut down on expenses. Currently, Enfant has 19 boutiques it operates. These are arranged chronologically:

SM Megamall, Robinson's Place Ermita, SM City Fairview, Festival Supermall, SM City North EDSA, SM City Southmall, Glorietta 3, SM City Pampanga, SM City Marilao, SM City Baguio, SM City Dasmarinas, Market! Market!, SM City Batangas, SM City San Lazaro, SM City Sta. Rosa, SM Mall of Asia, SM City Taytay, Greenbelt 5, and SM City Marikina.[4]

References

  • ^ Enfant Philippines Website Retrieved December 9, 2008
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