Elfster
Elfster is a proprietary[2] software application providing social networking features related to "secret Santa" style gift exchanges. It is available, without charge, as software as a service, via a website and via mobile apps for iOS and Android.[3]
 | |
Type of site | social shopping, social networking, wishlists |
|---|---|
| Available in | English |
| Owner | Peter Imburg |
| URL | http://www.elfster.com |
| Alexa rank |  |
| Commercial | No |
| Registration | not required |
| Launched | 2004 |
Content license | proprietary[2] |
The website’s features include a universal wishlist, an anonymous Q&A section, personalized gift recommendations, activity updates, and forum discussions.[4] The company is headquartered in Delaware, United States.
History
Elfster was founded by software engineer Peter Imburg in 2004 after hearing about the difficulty his wife and sister had when trying to organize a Secret Santa for their family.[5][6]
In November 2011, the website reached 2 million members. In Christmas of the same year, the Elfster Facebook App was launched for mobile device users. The app also serves as an extension of Elfster.com’s service.
Services
Elfster can be used to create wishlists and organize online gift exchanges. Users can find friends in Elfster, and follow their wishlists. Items can be added from any site online, and with the Elfster mobile app, bar code scanning allows items to be added on the go. When organizing an online gift exchange, Elfster draws names randomly and allows users to ask their draw partner questions anonymously - maintaining secrecy in a "high-tech way".[7]
Elfster provides a series of tools for organizing secret gift exchanges such as automated event-organization, name pairing,[8] draw restrictions,[9] gift guidance, wishlists, and anonymous questions and answers.[10]
Elfster helps with the logistics[11] of determining who wants to participate, drawing names,[12] and communicating the names that were drawn, while identities remain secret[13]
In December 2009, Elfster collaborated with Claire's to create Secret Santa Circle,[14] a temporary Secret Santa website for the jewelry retailer.[15]
In November 2010, new features were added including trending gifts, activity updates and the ability to suggest and share gift ideas.[16]
References
- "elfster.com Competitive Analysis, Marketing Mix and Traffic - Alexa". alexa.com. Retrieved 2020-06-19.
- https://www.elfster.com/privacy/
- Christmas apps and accessories for iPhone, iPad, and iPod touch December 24, 2011
- Secret Santa Goes Digital with Elfster December 13, 2010
- USA Today, USATODAY.com - 'Secret Santa' exchanges made easier online, December 13, 2005
- Smart Planet, Elfster: Secret Santa Now Web-Enabled - SmartPlanet Archived 2011-04-18 at the Wayback Machine, December 8, 2009
- PC World, Today @ PC World Secret Santa Gift Swap Goes High-Tech Archived 2007-07-06 at the Wayback Machine, November 22, 2004
- Martha Stewart, Easy Christmas Crafts, Homemade Gifts, Gift-Wrapping Ideas - Martha Stewart, November 1, 2009
- Mashable, Top 5 Secret Santa Sites to Give Back and Save Money, November 25, 2008
- Mashable, HOW TO: Put Secret Santa Online, November 8, 2009
- Families.com, Elfster.com: Your Online Secret Santa Helper - Computing - Families.com, November 28, 2007
- Theme Party Ideas at the Vivant September 25, 2013
- Killer Startups, Elfster.com - Secret Santa Goes High Tech | Visit elfster.com, December 16, 2007
- Kidz World, , December 1, 2009
- New York Times, Secret Santa Sites Offer Another Way to Save on Gift Giving - NYTimes.com, December 1, 2009
- Bonjour Events, Elfster: When Secret Santas Need an Elf - Fresh Event Tips -, November 2, 2010