E-girls and e-boys

E-girls and e-boys ("electronic girls/boys") are a youth subculture that emerged in the late 2010s and is almost exclusively seen on social media.[1][2] The look is inspired by skater culture, 1990s–2000s fashion, anime, hip hop, goth,[3] and rave.[4]

An e-girl in 2019

Their alternative fashion choices commonly consist of baggy, thrifted clothes, hair colored in shades of green or pink,[1][5] unkempt nail polish,[6] and decorative chains.[3] E-girls wear mesh shirts and winged eyeliner,[1] while e-boys wear black clothes layered over long sleeve striped shirts[7] and curtained hair.[3][6] Both boys and girls may wear heavy makeup, in particular pink blush on the cheeks and nose, imitating anime or Lolita fashion.[4][8] Fake freckles are common.[4] Small shapes are often drawn under the eyes, usually heart shapes.[4][9] YouTuber Jenna Marbles made a video imitating an e-girl's makeup style, calling it a mix between "Harajuku, emo, and igari makeup",[5] the latter of which is a Japanese makeup style imitative of a hangover.[10]

Videos by e-girls and e-boys tend to be flirty and, at times, overtly sexual.[1][7] Eye-rolls and protruding tongues (a facial expression known as ahegao, imitating climaxing) are common.[8]