Edward Enninful

At the age of 18, Enninful's position as fashion director at i-D made him the youngest ever fashion director for an international publication.[5] Soon, he became known for his edgy elegance, which quickly became his trademark. Much of his inspiration came from the streets. "We British have to customize our clothes, we have to be more creative, informing who you are—and I am still obsessed with the streets."[3] The looks he featured in his stories helped fuel the grunge movement during the early 1990s.

By the age of 22, Enninful worked for Calvin Klein on their advertising with Craig McDean and close friend, makeup artist Pat McGrath.[5] To date, he has consulted for numerous advertising campaigns and runway shows, including Comme des Garçons, Christian Dior, Dolce and Gabbana, Celine, Lanvin, Mulberry, Giorgio Armani, Valentino, Jil Sander, Calvin Klein, Fendi, Alessandro Dell'Acqua, Gucci, Hugo Boss, Missoni.[8]

For the March 2009 issue of i-D, Enninful styled "The Best British" cover story by photographer Sølve Sundsbø.[3] The issue printed 12 separate covers, each featuring one of twelve British super models, including Jourdan Dunn, Kate Moss, Susie Bick, Naomi Campbell, Stella Tennant, Eliza Cummings, Alice Dellal, Daisy Lowe, Twiggy, Yasmin Le Bon, Lily Donaldson, and Agyness Deyn.[9]

In 1998, Enninful became a contributing editor to Italian Vogue.[8] According to him, working with Vogue Italia editor-in-chief Franca Sozzani and photographer Steven Meisel propelled him to mature as a stylist. "I always say that I was a London stylist but when I worked with Steven, I became a proper stylist."[5]

At Italian Vogue, he spearheaded the production of its "Black Issue", which featured only black models, including Naomi Campbell, Jourdan Dunn and Alek Wek. He described his intention as ending the "white-out that dominates the catwalks and magazines". The issue was so successful that Condé Nast had to print an extra 40,000 copies.[3]

Enninful also styled the magazine's highly publicized June 2011 cover editorial, "Belle Vere", which exclusively featured plus sized models including Tara Lynn, Candice Huffine, and Robyn Lawley.[10]

In 2006, Enninful became contributing fashion editor for American Vogue.[8] He can be seen in the documentary "The September Issue".[11]

It was announced in April 2011 that Enninful would be taking over as fashion and style-director of W, a position formerly held by Alex White. He stated in an interview to WWD, "Now I'm going to be focusing my editorial prowess on W," ending his 10-year relationship as a freelancer with American and Italian Vogue.[12] Under Enninful's direction, W generated considerable attention for its riskier editorial,[13] including the March 2012 cover shot by Steven Klein featuring Kate Moss depicted as a nun,[14] as well as another cover featuring singer Nicki Minaj dolled up as an 18th-century French courtesan.[15] And for the magazine's November 2011 art issue, Enninful collaborated with Steven Meisel on a series of fake advertisements that ran throughout the magazine, including one that featured a drag queen contestant from RuPaul's Drag Race named Carmen Carrera hawking a fictitious fragrance called La Femme[13] ("Isn't W Magazine the cleverest in all the land?" the fashion blog "styleite" wrote).[16]

While the magazine was suffering in 2010, amid a brutal recession and competition from V Magazine and Interview Magazine, W began showing signs of life after Enninful's takeover.[13] The magazine's ad pages went up 16.7 percent by May 2012, with 453 pages compared to 388 pages for the same period the year before, according to Media Industry Newsletter—the biggest year-over-year gain among fashion titles.[13] Editorial Director Stefano Tonchi told The New York Times that Enninful was a big part of that success.[13]

Enninful was appointed Officer of the Order of the British Empire (OBE) in the 2016 Birthday Honours for services to diversity in the fashion industry.[17]

Enninful was confirmed as the new editor-in-chief of British Vogue on 10 April 2017.[18] Condé Nast International chairman and chief executive Jonathan Newhouse announced him as the successor to Alexandra Shulman, calling Enninful "an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist", adding that "by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue". It was noted that Enninful had six times as many followers on Instagram as Shulman at the time of his appointment.[19] His influence was also recognised regularly in the annual Powerlist, seeing him ranked in the Top 10 of the most influential British people of African Descent in both 2019 & 2020. [20][21]