Editora Abril

Editora Abril is a major Brazilian publisher and printing company and one of the biggest media holdings in Latin America.[1] The company was founded in 1950 by Victor Civita in São Paulo and is now part of Grupo Abril.[1]

Editora Abril S.A.
Private company
IndustryMedia
Publishing
Broadcasting
Online services
Printing
FoundedMay 1950 (May 1950) in São Paulo
FounderFamilia Civita
Headquarters
São Paulo, São Paulo
,
Brazil
Number of locations
São Paulo
Rio de Janeiro
Brasília
Belo Horizonte
Curitiba
Porto Alegre
Key people
Roberto Civita (President of the Management Board and Editorial Director, Giancarlo Civita (Executive President of Grupo Abril)
Revenue US$ 1.8 billion (2010)
Number of employees
5,970
ParentGrupo Abril
SubsidiariesAbril Educação, Dinap S.A.
Websitewww.abril.com.br

Civita had initially founded his publisher as Editora Primavera, publishing an unsuccessful comic magazine named in Brazil Raio Vermelho.[2] The following year, Civita changed its name to Abril - [3] referencing the month in which spring begins on the northern hemisphere - - and published its first title, Donald Duck, in Brazil called Pato Donald, which continues to run to this date.[4] Abril's first magazine lead Civita to claim "It all started with a duck", parodying Walt Disney's declaration that "I only hope that we never lose sight of one thing – that it was all started by Mickey Mouse.

Under its name it publishes titles like AnaMaria, Tititi, Minha Novela, Sou+Eu!, Quatro Rodas, Veja, Veja Rio, Veja São Paulo, Nova, Placar, Claudia, Boa Forma, Manequim, and Exame, as well as the Brazilian editions of Disney comics, Cosmopolitan, Men's Health, Women's Health, Runner's World, and Playboy.

It also owns the Brazilian MTV and cable company Abril Grafica. In May 2006, Naspers acquired a 30% interest in Editora Abril.[4]

On the internet, Abril owns the most popular website aimed to women, named MdeMulher, with 5 million visitors monthly.

References
  1. Camilla Amaral (12 October 2009). "The Abril Group and Veja, leaders in the Brazilian publishing market". In a Global. Retrieved 6 August 2015.
  2. Maranhão, Carlos (2016-09-27). Roberto Civita: O dono da banca: A vida e as ideias do editor da Veja e da Abril (in Portuguese). Companhia das Letras. ISBN 9788543807096.
  3. Gonçalo Júnior (2004). A guerra dos gibis: a formação do mercado editorial brasileiro e a censura aos quadrinhos, 1933-1964. Companhia das Letras. ISBN 9788535905823.
  4. "Institutional Background". Grupo Abril. Archived from the original on 2013-01-11. Retrieved 2012-07-30.


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