Ecoigo

Ecoigo is an environmentally conscious London-based company, which offers corporate taxicab, chauffeur and private hire in the United Kingdom.[1] In 2011, Jonathan Broom sold his shares in Ecoigo in order to offer support, advice and investment to startup companies and to build his own home which was featured on Grand Designs.[2] In April 2014 Ecoigo went into administration and was bought by WestOne Cars, which is owned by Addison Lee.[3][4]

Ecoigo
IndustryAutomotive
Founded2006
FounderDaniel Todary,
HeadquartersGreater London, England
Area served
Greater London
ServicesMinicab
Websitehttp://www.ecoigo.com

The company

Co-founders Daniel Todary and Jonathan Broom set up Ecoigo in April 2006 as the ecologically sustainable alternative[5] to pollution caused by public and private transport in central London.[6] Ecoigo offer transport for individuals[7] and businesses [8] working towards zero emission transport across the capital.[9] They are licensed by the Public Carriage Office, a division of the Mayor of London’s office responsible for taxis, cabs and private hire in London.[10]

Environmental sustainability

Ecoigo engage in programmes of carbon offset as a means of promoting environmental sustainability. The company is partnered with The World Land Trust in promoting 'carbon positive' initiatives [11] such as rainforest rescue to protect some of the world’s most bio-diverse ecosystems.

In 2007, environmental policy coordinator Pete Wilkinson- co-founder of Greenpeace UK and Friends of the Earth, joined ecoigo. Pete Wilkinson is known for leading Greenpeace’s Antarctic expeditions, securing World Park Base status and declaring Antarctica off limits to mineral exploitation until 2041. He now focuses all his attention on environmental consultation, advises government and the nuclear regulators, as well as leading ecoigo’s environmental consultation team[12]

Fleet and operations

Ecoigo exclusively use all-black Toyota Prius saloon cars, a hybrid hatchback developed and manufactured by the Toyota Motor Corporation, as part of their London fleet.[13] The Toyota Prius has been rated as one of the cleanest vehicles sold around the world based on smog forming and toxic emissions.[14] With a 5 Star Euro NCAP safety rating and lower emissions than any car in its class, 40% lower than European standards for 2005, and with 87% fewer smog forming particles than an average new petrol only car,[15] it has been calculated that each Prius with carbon dioxide emissions at 89g/km, saves well over a tonne of CO2 a year compared to a normal petrol only car (181g/km), let alone a people carrier or a black taxi (243g/km).[16]

Wi-Fi enabled cars

Ecoigo have equipped their 150 car fleet with wireless Internet, allowing customers to use Wi-Fi inside the vehicle throughout their journey.

See also

References
  1. "Ethical Junction- Ecoigo and Future Green transport in London". Archived from the original on 12 August 2011. Retrieved 16 November 2011.
  2. https://www.youtube.com/watch?v=adkvcfHYyho
  3. WestOne Cars, http://www.westonecars.co.uk/index.php/news/58-ecoigo Archived 15 May 2014 at Archive.today
  4. Professional Driver, http://www.prodrivermags.com/news/357-addison-lee-s-westone-cars-rescues-ecoigo-from-administration
  5. Urban Junkies- Eco-Trip in the capital with Ecoigo
  6. London Air Pollution Worst in Europe
  7. Ecoigo Personal Car Booking Account Reviewed
  8. "Marylebone Cricket Club partners with Ecoigo". Archived from the original on 13 June 2010. Retrieved 16 November 2011.
  9. The Ecologist- Ecoigo Working Towards Zero Emissions in London
  10. Transport for London- Private Hire Licensing in London
  11. ecoigo partnership with the World Land Trust
  12. Pete Wilkinson- A Career in Environmental Sustainability
  13. Ecoigo- Another Smooth Ride in London
  14. "2008 Toyota Prius" (Press release). Hybridcar.com. 21 October 2007. Retrieved 14 July 2009.
  15. "Toyota Prius' Recycling: Vows to remain eco-responsible forever". 2 July 2009. Archived from New Toyota Prius Features Recyclable Materials the original Check |url= value (help) on 3 April 2012. Retrieved 9 October 2011.
  16. "New Toyota Prius with 89g/km CO2" (Press release). GreenCarGuide.com. 15 November 2010. Retrieved 17 August 2011.
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