Ebiquity

Ebiquity, Plc. (LSE: ) is a leading independent marketing and media consultancy. Their focus is on helping brands make better informed marketing investment decisions.

Ebiquity, Plc.
Public LSE [1]EBQ
IndustryProfessional media and marketing services
Founded1997
HeadquartersLondon
Area served
Worldwide
Key people
Michael Karg (Chief Executive Officer), Andrew Noble (Chief Financial Officer), [2] Laetitia Zinetti (Managing Principal, Media Management), Dietmar Kruse (Managing Principal, Media Measurement), Morag Blazey (Managing Principal, Market Intelligence).
ServicesMarket Intelligence, Media Value Measurement & Marketing Performance Optimization
Revenue£86m [3] (29 March 2017)
Number of employees
950+ (2017)
Websitewww.ebiquity.com

History

Ebiquity – formerly Thomson Intermedia – was founded in 1997, to provide an advertising monitoring system linked directly to media expenditure. The company floated on the AIM market in 2000.[4]

Acquisitions and the launching of new services have facilitated the company's growth in recent years. In 2005 it acquired Billetts, a media consultancy and analytics company. In 2008, the group rebranded as Ebiquity. On April 13, 2010 Ebiquity finalized the acquisitions of Xtreme Information a global advertising and media intelligence company and TMC (Thomson Media Control GmbH KG) a German-based advertising monitoring company.[5] [6]

On 14 February 2011, all 18 Billetts and Xtreme offices worldwide became Ebiquity offices, including MAI in Chicago and Thomson Media Control in Germany.[7]

In May 2011 Ebiquity acquired Echo Research, the global reputation analysis, media measurement and stakeholder research specialist.[8] In March 2012 Ebiquity acquired global media consultancy Fairbrother Lenz Eley.[9] In August 2012 Ebiquity acquired FirmDecisions, the global marketing compliance specialists.

Fairbrother Lenz Eley integrated into Ebiquity in January 2013. Echo Research integrated into Ebiquity in July 2013. In August 2013 Ebiquity acquired Stratigent, the Multi-Channel Analytics firm.[10] In January 2014 Ebiquity acquired China Media Consulting Group, the independent Chinese media auditing and benchmarking firm.[11]

In February 2015, Ebiquity acquired Media Value and Efficiency Elements, their partners in Spain and Portugal. [12]

In June 2016, FLE Marsh was acquired by Ebiquity and Ebiquity Marsh was formed in Ireland. [13]

In August 2017, Ebiquity acquired Digital Balance, an independent digital consultancy business located in Perth, Australia.

In February 2018 Ebiquity announced that it had agreement with Nielsen to sell its advertising intelligence arm. In April Ebiquity's share price fell to 65p, one third of the share price (£1.95) when it acquired Billetts in 2005.

Ebiquity subsidiaries include FirmDecisions.

Services

Ebiquity Plc is a leading independent marketing and media consultancy. Their focus is on helping brands make better informed marketing investment decisions.

Ebiquity operates 20 offices globally, and offers full coverage of the world’s largest advertising markets.

References
  1. EBQ
  2. Officers & Directors | Reuters.co.uk. Uk.reuters.com. Retrieved on 2010-12-14.
  3. . Research Live (2017-03-29). Retrieved on 2017-03-29.
  4. EBIQUITY PLC ORD 25P Share Price – Shares. London Stock Exchange (2000-05-05). Retrieved on 2010-12-14.
  5. Ebiquity to acquire Xtreme Information Services – Media news. Media Week (2010-03-26). Retrieved on 2010-12-14.
  6. Billetts brand makes way for Ebiquity.Campaign Live.
  7. "Ebiquity buys Echo to improve data measuring". Evening Standard. Archived from the original on 2011-05-22. Retrieved 2011-06-03.
  8. "Ebiquity acquires Fairbrother Lenz Eley for up to £11m". Campaign Live.
  9. "Ebiquity acquires FirmDecisions". Campaign.
  10. "Ebiquity acquires Stratigent". Research.
  11. "Ebiquity acquires CMCG". Stock Market Wire.
  12. "Acquisition of Media Value". London Stock Exchange. Archived from the original on 2015-04-07.
  13. "Ebiquity Acquires Remaining Shares in FLE Marsh".
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