Dynamic Yield
Dynamic Yield is a technology company that personalizes customer experiences. Dynamic Yield’s machine learning engine runs personalization campaigns, A/B tests, and triggers email and push notifications.[1][2][3] Headquartered in New York, the company serves over 300 brands across the world.[4] The company was acquired by McDonald's in 2019.
Private | |
Industry | Software, Web optimization |
Founded | 2011 |
Founder | Liad Agmon, Omri Mendellevich |
Headquarters | New York City |
Key people | Liad Agmon (CEO) Omri Mendellevich (CTO) |
Website | www.dynamicyield.com |
History
Liad Agmon and Omri Mendellvich co-founded Dynamic Yield in 2011. Agmon has led the company as chief executive officer since its inception and sits on its board of directors.[5] Prior to starting Dynamic Yield, Agmon co-founded information security vendor Onigma (acquired by McAfee) and founded social-search company Delver (acquired by Sears Holdings).[6][7][8] Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and sat on the board of its Home Electronics and Outlets business units.[9]
Omri Mendellevich has served as the company’s chief technology officer since its inception.[10]
As of April 2019, the company has more than 300 enterprise clients including Urban Outfitters Inc., Ikea, and HelloFresh.[11]
The company’s headquarters are in New York, with offices in Tel-Aviv, Berlin, London and Singapore.[12]
Acquisition
In March 2019, McDonald’s Corporation acquired Dynamic Yield for a reported $300 million, making it McDonald's largest acquisition in nearly two decades.[13][14] In an interview with WIRED, Daniel Henry, McDonald’s executive vice president and global chief information officer, explained that the company is using Dynamic Yield's decisioning engine to personalize the drive-thru experience and "has a capability for in-store kiosks, it has a capability for kitchens, for mobile order and pay."[15] McDonald's is now the sole owner of Dynamic Yield which remains a standalone company that continues to service its existing and any future customers.[16]
Funding
The company raised approximately $68 million over five funding rounds.
- Feb 2012: undisclosed seed round led by Ofer Zinger and Ohad Gliksman.[17]
- April 2013: a $2 million Series A round led by Bessemer Venture Partners (BVP), with investments from the New York Times Company and Eric Schmidt’s Innovation Endeavors.[18]
- June 2014: a $12 million Series B round led by Marker LLC, with additional investments by Series A investors BVP, the New York Times Company and Innovation Endeavors, as well as a investments by ProSiebenSat.1 Media AG, a German media company.[19]
- December 2016: Dynamic Yield announced a $22 million Series C round led by Vertex Ventures Israel (part of the Vertex Holdings network of funds) and Claltech with participation from Baidu and Global Founders Capital.[20] In July 2017, Dynamic Yield closed its Series C round with the addition of Deutsche Telekom Capital Partners and La Maison.[21]
- August 2018: Dynamic Yield announced its Series D round, raising $32 million from Viola Growth, with participation from Union Tech Ventures.[22] In October 2018, Dynamic Yield closed its Series D round with an additional $5 million from NAVER Corporation, one of Korea’s largest Internet companies, bringing the total funding round total to $38 million.[23]
Recognition
- CB Insights: Listed as top 100 AI companies in the world in 2018[24]
- Crain’s Top 100 Places to Work in NY[25]
- Named a Leader in Gartner's Magic Quadrant for Personalization Engines[26]
- One of Deloitte’s Technology Fast 500 Companies[27]
See also
References
- Lunden, Ingrid. "Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M". TechCrunch.
- Dignan, Larry. "What McDonald's acquisition of Dynamic Yield tells us about digital transformation". ZDnet.
- "Dynamic Yield raises $22M to make marketing more personal".
- "McDonald's $300 Million Deal Is Another Feat for a Tech Dynasty". Bloomberg.
- Ha, Anthony. "Personalization company Dynamic Yield raises $22M and adds Baidu as an investor". TechCrunch.
- "Liad Agmon About What It Takes To Build A Startup In Israel | People". NoCamels - Israeli Innovation News. 2013-02-10. Retrieved 2019-04-17.
- Kawamoto, Dawn. "McAfee buys, integrates Onigma". CNET. Retrieved 2019-04-17.
- "Sears buys social search engine Delver.com". DMNews.com. Retrieved 2019-04-17.
- Elana Widmann (February 10, 2013). "Liad Agmon, A 35-Year-Young Startup Veteran, On What It Takes To Build A Good Startup In Israel". NoCamels.
- "McDonald's to buy Israel's Dynamic Yield for $300 million". www.israelhayom.com. Retrieved 2019-04-25.
- "McDonald's Is Buying a Decision-Logic Tech Company to Personalize Your Drive-Thru Experience". Fortune. Retrieved 16 May 2019.
- "Dynamic Yield Career Page".
- "McDonald's acquires decision technology company Dynamic Yield". S&P Global. March 25, 2019.
- Lucas, Amelia (2019-03-25). "McDonald's announces acquisition to personalize the drive thru". www.cnbc.com. Retrieved 2019-04-25.
- Barrett, Brian (March 25, 2019). "McDonald's Bites on Big Data with $300 Million Acquisition". WIRED.
- Blustein, Andrew (March 27, 2019). "McDonald's aims to personalize Drive Thru experience with $300m Dynamic Yield acquisition". The Drum.
- "dynamic yield funding rounds". CrunchBase. Archived from the original on 2014-04-27.
- Robin Wauters (April 24, 2013). "Website revenue optimization co Dynamic Yield raises $2m". NoCamels.
- John Biggs (June 20, 2014). "Website revenue optimization co Dynamic Yield raises $2m". Techcrunch.
- Anthony Ha (Dec 20, 2016). "Personalization Company Dynamic Yield Raises $22M and Adds Baidu as an Investor". Techcrunch.
- Anthony Ha. "Personalization Company Dynamic Yield Raises $22M and Adds Baidu as an Investor".
- Wan, Celia (August 8, 2018). "Dynamic Yield Raises $32 Million To Personalize Online Shopping".
- Luden, Ingrid. "Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M". www.techcrunch.com. TechCrunch.
- "AI 100: The Artificial Intelligence Startups Redefining Industries". CB Insights.
- "Crain's Best Places to Work".
- "Magic Quadrant for Personalization Engines". Gartner.
- "Deloitte Technology Fast 500". Deloitte.