Dryworld

Dryworld Industries Inc. is a Canadian athletic footwear and apparel company based in Victoria, BC, Canada. The company does independent lab testing at the Sport Innovation Centre (SPIN), a division of the Canadian Sport Institute.[1]

Dryworld Industries Inc.
Private
IndustrySports equipment
Founded2010
FounderMatt Weingart and Brian McKenzie
Headquarters
Victoria, British Columbia, Canada
Area served
Worldwide
ProductsSportswear, footwear
Websitethedryworld.com

History

The Company was started in 2010 by two former rugby players Matt Weingart and Brian McKenzie. After retiring, the two put together an idea to create a product which would allow athletes to keep their feet warm, dry and comfortable at all times during the games and developed an exterior shoe product called dryfeet that is rolled over soccer, football or rugby boots and significantly reduces the weight of the shoes during wet and cold conditions during games and training.[2][3] The Company has since produced several lines of clothing, such as HauteD, Aggression, BioSkyn Apparel and Barefuta. In 2016 the Company has signed several deals with Brazilian football clubs, such as Atletico Mineiro and Fluminense and have acquired four manufacturing factories in Brazil.

Sponsorship

In 2016 it was announced that Dryworld reached the deal to sponsor Brazilian soccer clubs Fluminense, Goiás and Atlético Mineiro. Goiás was the first club to officially present the kit and wear it during competitive games. On 3 February 2016, Santa Cruz have also announced their partnership with Dryworld, although this information is yet to be confirmed by the company.[4]

All of these clubs subsequently exited their agreements with Dryworld in late 2016 and early 2017.[5][6]

In July 2016, Dryworld announced deals with English soccer clubs Watford[7] and Queens Park Rangers[8] for the 2016–17 Premier League and 2016–17 Championship seasons respectively.

By January 2017 however, both clubs had announced deals with new suppliers. At that time, QPR were considering legal action against Dryworld for breach of contract related to failed payments and late delivery of merchandise, forcing players to use equipment from a previous arrangement with Nike.[9][10]

Football

Players

Boxing

American football

References
  1. "DRYWORLD Tackles Nike and adidas Competition Head On". Business Wire. Retrieved 1 August 2016.
  2. "Dryworld Is Everywhere". Castaway Wanderers Rugby Club. Retrieved 1 August 2016.
  3. Duffy, Andrew (24 July 2013). "Rugby players take plunge into business, Dryfeet first". Times Colonist. Retrieved 1 August 2016.
  4. "Presidente da Dryworld projeta reunião com o Santa Cruz para definir parceria com clube coral". Super Esportes (in Portuguese). 27 May 2016. Retrieved 1 August 2016.
  5. https://www.sportcal.com/News/Search/108135
  6. https://www.sportcal.com/News/Search/108360
  7. "Watford FC Announces DRYWORLD Deall".
  8. "QPR's 2016/17 Dryworld kits have been releasedl".
  9. Brookes, Nicholas (8 December 2016). "Adidas nets Watford partnership". SportsPro. Retrieved 17 April 2017.
  10. "QPR kit deal hits the rocks - just months into 10-year agreement". West London Sport. 11 January 2017. Retrieved 17 April 2017.
  11. "Andrew Gray". footballdatabase.eu. Retrieved September 6, 2016.
  12. "A.J. Gray". canadasoccer.com. Retrieved September 6, 2016.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.