Door Number 3

Door Number 3 is an independent brand development and integrated advertising agency located in Austin, Texas, United States.[1] The agency is known for creating and integrating marketing that helps challenger brands topple their giants.

Door Number 3
Private
IndustryAdvertising
Founded1994 
HeadquartersAustin, Texas
Key people
Prentice Howe, President, Executive Creative Director
Karen Reiner, Vice President, Director of Account Service
Zach Cochran, Director of Media
ServicesIntegrated Brand Development, Advertising and Media
Websitedn3austin.com
Facebook

The agency was founded in 1994 by M.P. Mueller. Mueller is also known for her blog for The New York Times, Branded in their "You're the Boss: The Art of Running a Small Business" series.[2] The agency was purchased by Prentice Howe in February 2015. Prior to taking sole ownership of the company, Howe worked at Door Number 3 as Executive Creative Director from 2005-2012.

Door Number 3 relocated their offices from East Austin to 910 West Avenue in 2016.

Notable Campaigns

SH 130 Concession Company

Door Number 3's “Can you love a road?” campaign for the SH 130 Concession Company in 2012 gained wide state recognition and was also featured in The New York Times.[3]

Cowboys Stadium Tours

Door Number 3's “Access Granted” campaign in 2012 for the world's largest domed sports and entertainment facility was featured in Communication Arts (magazine).[4]

The Alamo

In 2010, Door Number 3 launched “The Allies of the Alamo”, the first-ever marketing campaign for one of the country's most cherished landmarks. The campaign was featured in Communication Arts, AdWeek and AdFreak.[5]

Cow Wow

Door Number 3's 2010 “Heads of State” campaign for small Georgetown-based company, Cow Wow, featured six-foot terra cotta busts of Texas gubernatorial candidates Rick Perry and Bill White. The campaign gained statewide recognition and was featured on a “Stuff from Ebay” segment on the Tonight Show with Jay Leno.[6][7]

The Blood Center of Central Texas

Door Number 3's campaign for The Blood Center of Central Texas was covered by Austin American-Statesman[8] and The New York Times.[9] AdWeek and AdFreak both featured Door Number 3's work for The Blood Center of Central Texas as the Ad of the Day.[10][11]

CEDRA Clinical Research

Door Number 3's viral marketing campaign launched in 2008.[12] In 2009 the website, GetYourDrugOn.com was nominated for a Webby Award. It was highlighted by AdWeek as an Ad of the Day.[13]

Dallas Stars

Door Number 3's “Come Into the Cold” campaign for the Dallas Stars played off on the roughness of hockey compared to other sports, which gained media attention from a variety of media outlets.[14]

Recent recognitions
  • 2012 Webby for “Stop the Choddy” Initiative[15]
  • 2009 Silver Addy Micro or Mini Site for CEDRA Clinical Research[16]
  • 2009 Bronze Addy Mixed Media Local Consumer for American Bank of Texas[16]
  • 2009 Bronze Addy Mixed Media National Consumer for American Bank of Texas[16]
  • 2009 Webby Award, People's Voice for CEDRA Clinical Research[17]
  • 2009 AdWeek Ad of the Day for The Blood Center of Central Texas[10]
  • 2008 Communication Arts 50th Anniversary Issue, Campaign for Marfa Texas[18]
  • 2008 Ad Freak Ad of the Day for The Blood Center of Central Texas[11]
  • 2008 Adweek Ad of the Day for CEDRA Clinical Research[13]

References
  1. "About Door Number 3". The Times Of India. Retrieved 11 May 2015.
  2. "You're the Boss: The Art of Running a Small Business, The New York Times"
  3. "Ads Hope to Ignite a Fine Roadmance"
  4. "Cowboys Stadium Tours," Archived December 12, 2013, at the Wayback Machine
  5. "Without Ad's, You'd Quickly Forget The Alamo," "AdWeek Blogs"
  6. "Cow Wow Featured on Leno" Archived December 18, 2013, at the Wayback Machine
  7. "Texas Governor Rick Perry and Challenger Bill White Have a Hair-Off With Cow Wow"
  8. "Quirky ad campaign draws more donors to blood center, "Austin American Statesman
  9. "Don't Dial 'M' for Murder, Type 'A' for Altruistic," The New York Times
  10. "The Blood Center of Central Texas: Elevator" Adweek
  11. "Give blood, and be slightly less of a bastard" AdFreak
  12. "Cedra prepares for official launch of drug site" PRWeek Archived June 6, 2009, at the Wayback Machine
  13. "Cedra: Get Your Drug On" Adweek
  14. "Stars billboard makes light of NBA referee scandal" ESPN
  15. ""Webby Nominees"". Archived from the original on 2013-06-11. Retrieved 2013-12-12.
  16. "Austin Addys 2009" Archived July 7, 2011, at the Wayback Machine
  17. "Webby Nominees" Archived March 7, 2013, at the Wayback Machine
  18. "Welcome to Marfa, Texas: It's Out There Ad campaign" Communication Arts "Archived copy". Archived from the original on 2009-05-17. Retrieved 2009-08-06.CS1 maint: archived copy as title (link)
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